AppsFlyer is a Israeli data broker headquartered in San Francisco, California. It was founded in Israel in 2011 by Oren Kaniel and Reshef Mann. The company was involved in a 2025 NOYB lawsuit as the data broker serving TikTok, and accused of illegally transfering user's private information.
History AppsFlyer was founded in Israel in 2011 by Oren Kaniel and Reshef Mann. In February 2018, AppsFlyer opened its United States headquarters in San Francisco. In May, AppsFlyer acquired the development team Yodas. In November 2023, AppsFlyer acquired Devtodev, a gaming and app analytics firm. In December 2023, it acquired oolo, an AI-based user acquisition and monetisation platform. The company is subject to an 2025 lawsuit from NOYB for violating European Union users' data privacy rights. TikTok was accused of unlawfully tracking its users' private shopping preferences was claimed to have facilitated unauthorized data transfers, and did not have legal grounds to share user data with TikTok. In March 2026, malware was found in AppsFlyer's software development kit that replaced Bitcoin wallet addresses.
Operations AppsFlyer provides both public and private personal data for sale as a subscription-based service, a business model asserted by the company as "software as a service (SaaS)". These data can be used for targeted marketing. As of 2026, the company had approximately 1,500 employees across more than 20 locations worldwide, including offices in cities such as San Francisco, New York, London, Berlin, Kyiv, Bengaluru, and Tokyo. In 2019, AppsFlyer was named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards. In 2022, the company received the MarTech Breakthrough Award for Mobile Marketing Company of the Year. In 2023, AppsFlyer received recognition from Frost & Sullivan for competitive strategy in the Asia-Pacific region, the Ventana Research Digital Innovation Award for its Data Clean Room, and the AWS Partner of the Year award for its collaboration on a digital preservation project related to Auschwitz-Birkenau. In 2025, AppsFlyer was included in the Forbes Cloud 100 list of private cloud companies.
References
External links Official website