GoDaddy Inc. is an American publicly traded Internet domain registry, domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated under the Delaware General Corporation Law. As of 2023, GoDaddy is the world's fifth-largest web host by market share, with over 62 million registered domains. The company primarily serves small and micro companies, which make up most of its 20 million customers.
History
GoDaddy was founded in 1997 in Phoenix, Arizona, by entrepreneur Bob Parsons. Prior to founding GoDaddy, Parsons had sold his financial software services company, Parsons Technology, to Intuit for $65 million in 1994. He came out of his retirement in 1997 to launch Jomax Technologies, taking its name from a road in Phoenix, Arizona. In 1999, a group of employees at Jomax Technologies was brainstorming a new company name, with "Big Daddy" being a popular suggestion. However, finding this domain name already taken, "Go Daddy" was purchased instead. Parsons believed this to be a simple and memorable name. Jomax Technologies rebranded to GoDaddy in February 2006. By 2001, GoDaddy was approximately the same size as competitors Dotster and eNom. In April 2005, GoDaddy became the largest ICANN-accredited registrar on the Internet. GoDaddy received a strategic investment, in 2011, from private equity funds, KKR, Silver Lake, and Technology Crossover Ventures. In 2017, GoDaddy acquired the security platform Sucuri. In April 2017, GoDaddy acquired the Host Europe Group, including firms 123 Reg (at that point the UK's largest domain name registrar, with more than 3 million names registered and 1.3 million websites hosted), Domain Factory, and Heart Internet, for 1.69 billion euros ($1.82 billion). In March 2018, Amazon Web Services (AWS) announced that GoDaddy was migrating the vast majority of its infrastructure to AWS as part of a multi-year transition. In January 2020, GoDaddy unveiled a new logo with a simple, sans-serif type accompanied by a heart-shaped design that spells out "GO". In April 2021, the headquarters relocated from Scottsdale, Arizona to Tempe, Arizona. As of 2024, GoDaddy serves mostly small businesses and companies. In April 2026, GoDaddy partnered with Cloudflare to add AI Crawl Control which would allow site owners to decide how AI bot crawlers interact with their content.
Acquisitions and mergers
Services GoDaddy is an ICANN-accredited registrar. It has a 270,000-square-foot (25,000 m2) facility in Phoenix, Arizona. According to PeeringDB records, GoDaddy maintains two autonomous systems, among them are the AS-26496, reachable from six cities at nine public & private peering facilities.
Registry In 2020, GoDaddy completed the acquisition of the domain registry services of Neustar and renamed the service "GoDaddy Registry". Initially, GoDaddy Registry operated the country code top-level domains .co and .us, and generic top-level domains such as .biz and .club. On October 31, 2022, Robert Breker, the Senior Director of Engineering at GoDaddy, reported on Behind the Scenes information of GoDaddy's Webhosting Infrastructure referring to patterns focusing on customer satisfaction, single platform service, keeping Datacenter-grade hardware for all servers, and optimally using hardware. As of January 2025, operating under the legal name "Registry Services, LLC", GoDaddy Registry operates the following top-level domains according to the IANA root database:. abogado, .beer, .biz, .blackfriday, .boston, .casa, .club, .compare, .cooking, .courses, .dds, .design, .fashion, .fishing, .fit, .garden, .gay, .health, .horse, .ink, .law, .luxe, .miami, .photo, .rodeo, .select, .study, .surf, .tattoo, .us, .vip, .vodka, .wedding, .wiki, .work, .yoga
Marketing
GoDaddy promotes itself through advertisements, particularly via TV and newspapers in the US, with frequent use of celebrity branding. Some of the endorsers include wrestler Candice Michelle, racecar driver Danica Patrick, motorcycle racer Valerie Thompson, Dale Earnhardt Jr., Mark Martin, Michael & Mario Andretti, James Hinchcliffe, Olympic swimmer Amanda Beard, pro-golfer Anna Rawson, Marina Orlova, Ella Koon, Leeann Dearing Natalia Velez, personal trainer Jillian Michaels, Chad Johnson, professional poker player Vanessa Rousso, Bar Refaeli, Jesse Heiman, comedienne Joan Rivers, Jean-Claude Van Damme and Walton Goggins.
Sports sponsorships GoDaddy started advertising in the Super Bowl in 2005. Since then, the company has expanded its marketing to include sports sponsorships. Also, GoDaddy was co-sponsor for ICC Cricket World Cup 2019 that was hosted in England and Wales.
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