Google Fiber, Inc., sometimes stylized as GFiber, is a fiber broadband Internet service operated by Alphabet Inc. servicing a growing number of households in cities in 19 states across the United States. In mid-2016, Google Fiber was estimated to have about 453,000 broadband customers. The service was first introduced in 2012 in the Kansas City metropolitan area, growing to include twenty Kansas City area suburbs within three years. Initially proposed as an experimental project, Google Fiber was announced as a viable business model in December 2012, when Google executive chairman Eric Schmidt stated "It's actually not an experiment, we're actually running it as a business", at The New York Times' DealBook Conference. Google Fiber announced expansion to Austin, Texas, and Provo, Utah, in April 2013, and subsequent expansions in 2014 and 2015 to Atlanta, Charlotte, Research Triangle, Nashville, Salt Lake City, and San Antonio. GFiber resumed expansion and by early 2024, GFiber also served Huntsville (Alabama), Maricopa County (Arizona), Des Moines and West Des Moines (Iowa), Omaha (Nebraska) among others. In August 2015, Google announced its intention to restructure the company, moving less central services and products into a new umbrella corporation, Alphabet Inc. As part of this restructuring plan, Google Fiber would become a subsidiary of Alphabet and would possibly become part of the Access and Energy business unit. In October 2016, all expansion plans were put on hold, and some jobs were cut. Google said it would continue to provide Google Fiber service in the cities where it was already installed. Since then, GFiber acquired Webpass to add presence in 5 additional states. In March 2022, Google Fiber announced it would bring high speed internet to the Des Moines, Iowa, metro area, making it the first expansion in five years. GFiber has resumed very active expansion in several new states. In August 2022, Google Fiber announced it would expand into 22 metro areas in five states (Arizona, Colorado, Idaho, Nebraska, and Nevada), including previously announced expansions into Mesa, Arizona, and Colorado Springs, Colorado, based on where it felt speeds were lagging. It also announced additional investment in North Carolina. CNET characterized this an example of fast fiber winning the broadband wars. In October 2023, Google Fiber rebranded to GFiber and announced plans to begin offering 20Gig internet and Wi-Fi 7 hardware in the near future. On March 12, 2026, the company announced it would be merging with Astound Broadband. The combined company will be majority-owned by investment company Stonepeak. The transaction is expected to close by the end of 2026.
Services
Google Fiber offers three symmetrical speed internet options as of January 2025. They are called Core, Home, and Edge. Google Fiber in the past offered five options, depending on location: Fiber 1 Gig, 2 Gig, 5 Gig, 8 Gig and an option for home phone service. All speed tiers included one terabyte of storage on Google Drive service.
New updated plans and speeds were unveiled in early 2025. 1TB free Google Drive was discontinued. Google also offers free Google Fiber Internet connectivity in each of its markets to select public and affordable housing properties. Google Fiber participated in the FCC's Affordable Connectivity Program with discounted rates until its cancellation in June 2024. In February 2020, Google Fiber stopped offering TV service directly to new customers. Instead, during the sign-up process for Google Fiber, customers are presented with promotions for three virtual MVPD services: sister company YouTube TV, as well as FuboTV and (later) Philo. TV service was maintained for existing clients until early 2022.
Distribution To avoid underground cabling complexity for the last mile, Google Fiber relies on aggregators dubbed Google Fiber Huts. From these Google Fiber Huts, the fiber cables travel along utility poles into neighborhoods and homes, and stop at a Fiber Jack (an optical network terminal or ONT) in each home. The estimated cost of wiring a fiber network like Google Fiber into a major American city was $1 billion in 2016.
First city selection process The initial location was chosen following a competitive selection process. Over 1,100 communities applied to be the first recipients of the service. Google originally stated that they would announce the winner or winners by the end of 2010; however, in mid-December, Google pushed back the announcement to "early 2011" due to the number of applications. The request form was simple, and some have argued that it was too straightforward. This led to various attention-getting behaviors by those hoping to have their town selected. Some examples are given below:
Greenville, South Carolina, utilized 1,000 of their citizens and glow sticks to create "The World's First and Largest People-Powered Google Chain". From an aerial view, the title "Google" was colorfully visible. Topeka, Kansas, temporarily renamed itself "Google". A small plane bearing a banner reading "Will Google Play in Peoria, IL?" flew over the Google campus in Mountain View, California. The mayor of Duluth, Minnesota, jokingly proclaimed that every first-born child will be named either Google Fiber or Googlette Fiber. The city of Rancho Cucamonga, California, dubbed their city, "Rancho Googlemonga". One of the islands in Sarasota, Florida, was temporarily renamed "Google Island". Municipalities and citizens also uploaded YouTube videos to support their bids. Some examples:
A YouTube video in support of Sarasota, Florida, used the Bobby McFerrin song "Don't Worry, Be Happy". A video for Sarasota was uploaded through Facebook's video service. Comedian and United States Senator Al Franken made a YouTube video to support the bid of Duluth, Minnesota. Ann Arbor, Michigan, has its own YouTube channel featuring a David Letterman-style Top Ten list delivered by town VIPs such as Mayor John Hieftje and University of Michigan President Mary Sue Coleman. Ann Arbor also held a city-wide GoogleFest, kicking off with a gathering of hundreds of participants dancing and chanting "Ann Arbor Google Fiber, ain't Nothing any finer."
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