The Google Maps pin is the inverted-drop-shaped icon that marks locations in Google Maps. The pin is protected under a U.S. design patent as "teardrop-shaped marker icon including a shadow". Google has used the pin in various graphics, games, and promotional materials. The pin, sometimes referred to as "the marker", has been widely co-opted by other companies, organizations, and individuals for their own marketing efforts, artwork, and activism. In both digital and physical representations, the pin is often used to symbolize mapping software and the technology industry as a whole. The Google Maps pin has been called "a product of pure function that has evolved into a cultural phenomenon" and "a solution that would take on a life of its own, recognizable enough to stick up for itself in the art and design projects of others". "Looking like a hot air balloon in flight, this marker has landed squarely in the middle of our visual culture". In 2014, the Museum of Modern Art acquired a physical representation of the Google Maps pin for its permanent collection. In 2020, the pin icon became the official logo of Google Maps.
History Jens Eilstrup Rasmussen designed the Google Maps pin prior to the launch of Google Maps in 2005. He wanted the pin to accurately mark a point on a map without obscuring the location. The main body of the pin is circular at the top, but tapers into a point at the bottom, forming an inverted teardrop shape. A drop shadow extends from the point at the bottom, giving the pin a three-dimensional look. In the original version of Google Maps, the pin was displayed with the letters "A" through "J" when there was more than one search result. In later versions, the pin was shown with a black dot inside to mark a single location. In 2011, Google released a minor redesign of the pin that changed the black outline of the pin to a dark red for a softer look.
Use by Google Google has used the pin in online and traditional print marketing campaigns for Google Maps. The pin is displayed as part of the icon for the Google Maps mobile application, on a stylized map along with an uppercase letter "G" for "Google."
Promotional materials
The pin has been used on promotional objects like beer glasses, stickers, and coffee cup sleeves in various marketing campaigns. Google has also designed and sold T-shirts that display a Google Maps pin along with the words "I am here".
Favorite Places campaign In 2009, Google launched the Favorite Places marketing campaign. 100,000 local businesses received a store-window decal portraying the Google Maps pin on a map, with the words "We're a Favorite Place on Google." The stickers included a QR code which could be scanned by customers to bring up the business' Place Page in order to leave an online review. Celebrities including Yo-Yo Ma, Diane von Furstenberg, Al Gore, and Tony Hawk, shared their favorite locations around the world, such as restaurants, bakeries, and design shops. At 30 of these locations, Google erected an 800-pound pin, each personalized with unique designs based on input from the celebrity who chose that location.
Hello World campaign In 2013, Google commissioned New York-based graphic designer Matt Delbridge for the Hello World ad campaign. Many of the illustrations incorporated the Google Maps pin along with images associated with specific locations around the world.
Other uses by Google In 2010, Google created online cards that used several pins to spell out "Happy Holidays". In 2011, Google doubled the Google Maps pin to create a heart for a Map Your Valentine holiday feature. In 2011, Google partnered with Susan G. Komen for the Cure to create a campaign called Pink Pin in New York City. Businesses and consumers were asked to pin their locations on the Pink Pin website, share personal stories related to breast cancer awareness, and donate to the cause. In 2014, Google launched "Smarty Pins", a browser-based geographical trivia game that features the Google Maps pin. Players receive clues about locations around the world, which they then identify by placing the Google Maps pin on a map. Players start the game with 1,000 points, and lose points equivalent to the number of miles they place their pins from the correct location. Bonus points can be gained by answering the trivia questions quickly.
Use by other organizations The Google Maps API allows developers to create customized maps, for which they can create their own markers.
Inclusion in logos Although the Google Maps pin is protected under a U.S. design patent, other organizations have used it as a component of their own logos. The Labour Party of Malta used an image closely resembling the Google Maps pin as their logo in the 2014 European Parliament election campaign. A Google spokesperson contacted by The Times of Malta would not comment on whether the logo was a breach of Google's intellectual property rights, though a copyright lawyer interviewed for the article explained that the similarity could result in legal repercussions. In 2010, Facebook filed a trademark application for a design including a marker similar to the Google Maps pin above a representation of a rectangular map, but later abandoned the application.
Political use When Metahaven, an Amsterdam-based studio for design and research, was charged with drafting concepts for WikiLeaks' new visual identity, they considered integrating the Google Maps pin, inverted. This suggested a dripping leak, and the impossibility of pinpointing the source. In 2013, demonstrators in San Francisco carried signs shaped like the Google Maps pin, bearing the word "evicted" to protest tech-driven evictions in the city.
In popular culture The Google Maps pin has evolved beyond its original intended use to become quasi-iconic in popular culture. Rob Walker cites the pin as an example of dedigitization, "something from the digital world crossing over to the physical". The pin has been used in various mediums not just to pinpoint locations, but to represent abstracts like mapping technology or even the technology industry as a whole.
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