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Graphic communication

Graphic communication is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Graphic communication rather than just read about it. In short: Graphic communication is communication using graphic and visual elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, typography and fonts, and can include the passive contributions of substrate, colour, and surroundings.

Graphic communication — main illustration
Graphic communication — illustration

Key takeaways

  • Graphic communication belongs to science; place it in that map before memorising details.
  • Learn the definition first, then one example that makes the definition concrete.
  • Connect Graphic communication to a quantity you can measure, compute or draw — that is where exam questions come from.
  • Reproduce the core statement of Graphic communication from memory before moving on to harder problems.

Reference excerpt

Graphic communication is communication using graphic and visual elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, typography and fonts, and can include the passive contributions of substrate, colour, and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions. The field of graphics communications encompasses all phases of the graphic communications processes from origination of the idea (design, layout, and typography) through reproduction, finishing, and distribution of two- or three-dimensional products or electronic transmission. Although graphic communication is similar to graphic design in some aspects, there are significant differences between the two. Graphic communication focuses more on the client impact through communication via visuals of different formats. Graphic design focuses more on creating art and designing graphics that will be used by companies.

Overview Graphic Communication focuses on the technical aspects of producing and distributing items of visual communication. This includes technical aspects associated with the production of tangible items such as books, magazines, and packaging, as well as digital items such as e-newsletters, interactive apps, websites, video, and virtual reality applications. Graphic communication involves the use of visual material to relate ideas such as drawings, photographs, slides, and sketches. The drawings of plans and refinements, and a rough map sketched to show the way, could be considered graphical communication. Graphic Design focuses on developing concepts and creating visuals. This includes instruction regarding elements and principles of design, typography, image editing, web and video production, etc. Any medium that uses a graphics to aid in conveying a message, instruction, or an idea is involved in graphical communication. One of the most widely used forms of graphical communication is the drawing.

History In the prehistoric period, communication was done visually and aurally and involved touching, either delicately or forcefully, as well as movements and gestures. The earliest graphics known to anthropologists studying prehistoric periods are cave paintings and markings on boulders, bone, ivory, and antlers, which were created during the Upper Paleolithic period from 40,000 to 10,000 B.C. or earlier. Many of these played a major role in geometry. They used graphics to represent their mathematical theories, such as the Circle Theorem and the Pythagorean theorem.

The development of paper was a major step in the evolution of graphic communication as it is known today. The earlier forms of paper can be dated back to China. In these times, people wrote on bamboo and wooden strips with bamboo pencils. Eventually, this developed into the Egyptians making paper from papyrus. The process of making paper was derived from Ancient China and was later discovered by Europe. Once discovered, the process of paper making was refined to modern paper making. It involves a long process of fiber breakdown, pulping, and adding certain substances to improve the quality, strength, color, and brightness of paper.

Along with the development of paper, the advancement of type is important in the history of graphic communication. Without the right typeface or font, communication would be harder and less efficient. The earliest writing can be found in Ancient Mesopotamia, which consisted of pictographic drawings, numerals, and personal names. This form of writing led to the development of the Egyptian hieroglyphics. Egyptians retained pictographic communication, using symbols and drawings to depict objects or beings. Eventually, the creation of movable type, invented by Bi Sheng in Ancient China, transformed the way type was used. Type has since evolved to modern type, which features different typefaces and easier ways of typing.

Graphic communication topics

Graphics Graphics are visual presentations on some surface, such as a wall, canvas, computer screen, paper, or stone, to brand, inform, illustrate, or entertain. Examples are photographs, drawings, line art, graphs, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flier, poster, website, or book without any other element. Clarity or effective communication may be the objective. Association with other cultural elements may be sought, or merely the creation of a distinctive style. Graphics can be functional or artistic. The latter can be a recorded version, such as a photograph, or an interpretation by a scientist to highlight essential features, or an artist, in which case the distinction with imaginary graphics may become blurred.

Communication Communication is the process whereby information is imparted by a sender to a receiver via a medium. It requires that all parties share a communicative common ground. There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, by using writing. Communication is defined as a process by which we assign and convey meaning in an attempt to create shared understanding. This process requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. If you use these processes, they are developmental and transfer to all areas of life: home, school, community, work, and beyond. It is through communication that collaboration and cooperation occur.

… excerpt ends here. Continue reading the full article.

Illustrations

Graphic communication illustration
Graphic communication: Papyrus made from Egyptians
Papyrus made from Egyptians
Graphic communication: This is an example of moveable type
This is an example of moveable type
Graphic communication: This image combines different techniques to create this graphic.
This image combines different techniques to create this graphic.
Graphic communication: This image shows the different aspects of graphic design.
This image shows the different aspects of graphic design.

Worked examples

Example 1 — a first encounter with Graphic communication

Start with the simplest possible case. Write down what Graphic communication claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Graphic communication before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Graphic communication ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Graphic communication

In research
Graphic communication appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry
Engineering practice reuses Graphic communication in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom
Graphic communication is common in secondary-school and first-year university syllabi. It links to neighbouring topics Communication design, Nonverbal communication, Technical drawing, so understanding it makes those chapters shorter.
In everyday life
Look for Graphic communication outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.
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How to study Graphic communication in 20 minutes

  1. Read the reference excerpt below once, without taking notes.
  2. Close the page and write down what Graphic communication means in your own words.
  3. Compare your version with the excerpt and mark what you missed.
  4. Work through the three examples above with pen and paper.
  5. Explain Graphic communication out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Graphic communication in simple terms?

Graphic communication is communication using graphic and visual elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, typography and fonts, and can include the passive contributions of substrate, colour, and surroundings.

Why does Graphic communication matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Graphic communication?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Graphic communication.

Tags

  • Communication design
  • Nonverbal communication
  • Technical drawing
  • Visual thinking

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