Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs. This causes the group to minimize conflict and reach a consensus decision without critical evaluation. Groupthink is a construct of social psychology but has an extensive reach and influences literature in the fields of communication studies, political science, management, and organizational theory, as well as important aspects of deviant religious cult behaviour.
Overview
Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context or the purported benefits of team work vs. work conducted in solitude). The term was coined in 1952 by William H. Whyte Jr. Most of the initial research on groupthink was conducted by Irving Janis, a research psychologist from Yale University. Janis published an influential book in 1972, which was revised in 1982. Janis used the Bay of Pigs Invasion (the failed American invasion of Cuba in 1961) and the Japanese attack on Pearl Harbor in 1941 as his two prime case studies. Later studies have evaluated and reformulated his groupthink model.
History
William H. Whyte Jr. derived the term from George Orwell's 1949 novel Nineteen Eighty-Four, and popularized it in 1952 in Fortune magazine:
Groupthink being a coinage – and, admittedly, a loaded one – a working definition is in order. We are not talking about mere instinctive conformity – it is, after all, a perennial failing of mankind. What we are talking about is a rationalized conformity – an open, articulate philosophy which holds that group values are not only expedient but right and good as well. Groupthink was Whyte's diagnosis of the malaise affecting both the study and practice of management (and, by association, America) in the 1950s. Whyte was dismayed that employees had subjugated themselves to the tyranny of groups, which crushed individuality and were instinctively hostile to anything or anyone that challenged the collective view. American psychologist Irving Janis (Yale University) pioneered the initial research on the groupthink theory. He does not cite Whyte, but coined the term again by analogy with "doublethink" and similar terms that were part of the newspeak vocabulary in the novel Nineteen Eighty-Four by George Orwell. He initially defined groupthink as follows:
I use the term groupthink as a quick and easy way to refer to the mode of thinking that persons engage in when concurrence-seeking becomes so dominant in a cohesive ingroup that it tends to override realistic appraisal of alternative courses of action. Groupthink is a term of the same order as the words in the newspeak vocabulary George Orwell used in his dismaying world of 1984. In that context, groupthink takes on an invidious connotation. Exactly such a connotation is intended, since the term refers to a deterioration in mental efficiency, reality testing and moral judgments as a result of group pressures. He went on to write:
The main principle of groupthink, which I offer in the spirit of Parkinson's Law, is this: "The more amiability and esprit de corps there is among the members of a policy-making ingroup, the greater the danger that independent critical thinking will be replaced by groupthink, which is likely to result in irrational and dehumanizing actions directed against outgroups". Janis set the foundation for the study of groupthink starting with his research in the American Soldier Project where he studied the effect of extreme stress on group cohesiveness. After this study he remained interested in the ways in which people make decisions under external threats. This interest led Janis to study a number of "disasters" in American foreign policy, such as failure to anticipate the Japanese attack on Pearl Harbor (1941); the Bay of Pigs Invasion fiasco (1961); and the prosecution of the Vietnam War (1964–67) by President Lyndon Johnson. He concluded that in each of these cases, the decisions occurred largely because of groupthink, which prevented contradictory views from being expressed and subsequently evaluated. After the publication of Janis' book Victims of Groupthink in 1972, and a revised edition with the title Groupthink: Psychological Studies of Policy Decisions and Fiascoes in 1982, the concept of groupthink was used to explain many other faulty decisions in history. These events included Nazi Germany's decision to invade the Soviet Union in 1941, the Watergate scandal and others. Despite the popularity of the concept of groupthink, fewer than two dozen studies addressed the phenomenon itself following the publication of Victims of Groupthink, between the years 1972 and 1998. This was surprising considering how many fields of interests it spans, which include political science, communications, organizational studies, social psychology, management, strategy, counseling, and marketing. One can most likely explain this lack of follow-up in that group research is difficult to conduct, groupthink has many independent and dependent variables, and it is unclear "how to translate [groupthink's] theoretical concepts into observable and quantitative constructs". Nevertheless, outside research psychology and sociology, wider culture has come to detect groupthink in observable situations, for example:
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