Hakuto (ハクト) or formerly White Label Space (ホワイトレーベルスペース) was a team formed in early 2008 by a group of experienced space professionals inspired by the challenge of the Google Lunar X PRIZE to develop a robotic Moon exploration mission. Hakuto was named after the white rabbit in Japanese mythology. The team's original plan was to finance its lunar mission from advertising expenditure of large global companies and the team eventually succeeded in attracting sponsorship from multiple large brands, particularly in Japan. The team went through a number of phases of its organisation and plans. Initially the team was primarily a European effort and led in the Netherlands. Later the team changed management and was led in Japan. At different stages of the competition the team had partnerships with two other teams (Astrobotic and then Team Indus) for the delivery of its lunar rover to the Moon's surface. Although the competition ended without any team launching their mission, the Hakuto team became a company, struck partnerships, working agreements and became ispace.
History In 2008, White Label Space was founded in the Netherlands. In 2009, the team registered with the Google Lunar X PRIZE (GLXP). The business plan of White Label Space aimed to make a new type of space technology company that was both attractive to sponsors and also technically strong. Throughout the period 2008 till 2010 the team established partnerships with a number of organisations, mostly in Europe, and White Label Space continued to publish its early progress on the developments of the lunar mission. On September 10, 2010 Japan-based members of the team established White Label Space Japan LLC, a Limited Liability Company registered in Japan. On June 11, 2012, it was decided to name unit 2 Rover prototype (PM-2) "White Rabbit" (written in hiragana as「はくと」, which is pronounced "Hakuto"). On January 30, 2013, the European team members had ceased substantial involvement and the Japan-based members decided to continue the work, establishing a new parent company called ispace Inc. The change included a change of leadership from Steve Allen to co-founder Takeshi Hakamada. Around that time the team also announced the lead engineer as Kazuya Yoshida, a professor of aerospace engineering at Tohoku University in Japan. On July 15, 2013 the team publicly announced the change the official team name to Hakuto (「ハクト」). On December 4, 2013, the team successfully crowd-funded the development of unit 3 Rover prototype (PM-3). On February 19, 2014, Hakuto was selected in the Milestone Prizes as one of five teams competing in the mobility subsystem section. By 2014, carrying through on the initial vision of the White Label Space team, the Hakuto team had succeeded in obtaining sponsorship from a number of major Japanese brands for its lunar mission. Following on from the cessation of the GLXP the leader of the Hakuto GLXP team, ispace Inc., retained the support of KDDI, JAL and Suzuki, and proceeded to build further corporate partnerships as well as raising large amounts of venture capital funding directed towards an expanded lunar mission program. The Sorato rover was donated to the US National Air and Space Museum in October 2019.
Lunar mission plans
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