A controversy surrounding the illegal repackaging of out-of-date meat led the Swedish grocery store chain ICA to take actions towards a better quality work in the stores. Prosecutors have launched a criminal investigation into four stores in the ICA supermarket chain, after a television documentary aired on December 5, 2007, revealed that they had repackaged out-of-date ground meat and put it back on the shelves in four of the largest hypermarkets in Sweden. ICA apologised, suspended all of its Christmas commercials and summoned all 1,400 store managers to an emergency meeting in Stockholm.
Background
ICA food stores in Sweden are all owned and operated independently, although operations are co-ordinated and wholesale operations are run centrally. ICA is 60% owned by the Dutch retailer Ahold, with the remaining 40% owned by Hakon Invest, which is majority owned by local store managers who are also franchisers of the ICA brand. In 2006, The Swedish division, ICA Sverige AB (literally: ICA Sweden Ltd), operated 1,397 retail stores, run by some 1,400 store managers. The largest stores are operated under the store brand Maxi ICA Stormarknad; these are hypermarkets with a full range of groceries as well as fashions, homewares, entertainment and electrical goods. Before the food safety irregularities were revealed, the ICA brand was regarded as one of the most trusted retail brands in Sweden, and the most trusted retail brand among the grocery store chains. There has been a general prohibition of relabeling packed meat for many years in Sweden. The current legislation and a major part of the Swedish National Food Administration Regulations are based on European Union law. According to the National Food Administration, some 1,000 food safety inspectors make annually between 25,000 and 30,000 inspections in the country. As regards the retail market, the local municipalities are responsible for controlling and acting against food safety irregularities.
Irregularities revealed On December 5, 2007, Sveriges Television in its weekly investigatory documentary program Uppdrag granskning (literally: Mission: Investigation) aired a number of secretly recorded video tapes of employees at four featured Maxi ICA Hypermarkets relabeling out-of-date ground meat, as well as grinding down other forms of meat past their 'best before' date to make ground meat (mince). In a video sequence viewers could watch an ICA employee picking up out-of-date pork chops from the floor, repacking and relabeling them. This could lead to infections such as Escherichia coli, Trichinellosis or Streptococcus suis. According to the rating institute MMS MediaMätning, the documentary was one of the most watched television programs in Sweden that day, rating some 930,000 viewers. Hans Hallén, a former quality control manager for ICA, revealed that the company knew that meat was being illegally repackaged as early as 2003. Hallén, who monitored ICA stores in southern Sweden from 2003–2005, said he had informed the company's managers of the exact practices that were exposed in the documentary program. According to Hallén, many stores engaged in practices such as repackaging meat in order to change the 'best before' date, saying that "they even re-minced meat that had already been out on the shelves, before repackaging it and putting it back out on the shelves". Sausage meats that had become old and sticky were also repackaged after rinsing, he said. Hans Hallén, who was one of eight quality control managers employed by ICA until 2005, when the position was discontinued, said that "(his) main job was to train staff in order to ensure that scandals of this kind would not occur".
Store managers Mats Nilsson, Maxi ICA Hypermarket in Nacka, Markus Lönnroth, Maxi ICA Hypermarket in Botkyrka, Jonas Berg, Maxi ICA Hypermarket in Södertälje, Mikael Gadd and Mikael Andersson, Maxi ICA Hypermarket in Haninge. The store managers who were confronted with the footage defended themselves, saying that "failures in routines and ignorance" were behind the practice, and that employees must have done this "on their own initiative" after being told not to do so by management. According to Uppdrag Granskning, Markus Lönnroth had also said that "everybody is doing this". Although confronted with compelling evidence, Jonas Berg said that "there is no evidence that [he had] done anything wrong". On December 13, it was announced that Markus Lönnroth had resigned and transferred ownership of his hypermarket to ICA Sverige.
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