iMessage is an instant messaging service developed by Apple and launched on October 12, 2011. iMessage functions exclusively on Apple platforms, including iOS, iPadOS, macOS, watchOS, and visionOS. iMessage uses the Messages app client. Core features of iMessage include sending text messages, images, videos, and arbitrary files to individual recipients and group chats; getting delivery and read statuses (read receipts); and end-to-end encryption so only the sender and recipient can read the messages. The service also allows sending location data and stickers. On iOS and iPadOS, third-party developers can extend iMessage capabilities with custom extensions. iMessage was introduced with iOS 5 in 2011, and added to Macs with OS X Mountain Lion in 2012. In 2020, Apple introduced a redesigned Mac version of the Messages app with macOS Big Sur, adding some of the features previously unavailable on the Mac, such as location sharing and message effects.
History iMessage was announced by Scott Forstall at the WWDC 2011 keynote on June 6, 2011. A version of the Messages app for iOS with support for iMessage was included in the iOS 5 update on October 12, 2011. On February 16, 2012, Apple announced that a new Messages app would be part of OS X Mountain Lion, replacing iChat, and released a beta version of the Messages app the same day. Mountain Lion was released on July 25, 2012. On October 23, 2012, Apple CEO Tim Cook announced that Apple device users had sent 300 billion messages using iMessage and that Apple delivered an average of 28,000 messages per second. In February 2016, Eddy Cue announced that the number of iMessages sent per second had grown to 200,000. In May 2014, a lawsuit was filed against Apple over an issue where, if a user switched from an Apple device to a non-Apple device, messages being delivered to them through iMessage would not reach their destination. In November 2014 Apple addressed this problem by providing instructions and an online tool to deregister iMessage. A federal court dismissed the suit in Apple's favor. On March 21, 2016, a group of Johns Hopkins University researchers published a report in which they demonstrated that an attacker in possession of iMessage ciphertexts could decrypt photos and videos that had been sent via the service. The researchers published their findings after Apple had patched the vulnerability. On June 13, 2016, Apple announced the addition of Apps to the iMessage service, accessible via the Messages apps. Apps can create and share content, add stickers, make payments, and more within iMessage conversations without having to switch to standalone apps. One could develop standalone iMessage apps or an extension to existing iOS apps. Publishers can also create standalone stickers apps without writing any code. According to Sensor Tower, a data company that provides app store optimization services, as of March 2017 the iMessage App Store featured nearly 5,000 Message-enabled apps. At the WWDC 2020 keynote on June 22, 2020, Apple previewed the next version of its macOS operating system, planned for release in late 2020. Big Sur shipped with a redesigned version of Messages, with features previously available only on iOS devices, such as message effects, memoji, stickers and location sharing. On February 21, 2024, Apple announced that it would upgrade the iMessage protocol with a new post-quantum cryptographic (PQC) protocol called "PQ3". Apple said that, although quantum computers do not yet exist, it wanted to mitigate risk from future quantum computers as well as so-called "Harvest now, decrypt later" attack scenarios. Apple said it believed its PQ3 implementation provides protections that "surpass those in all other widely deployed messaging apps". Furthermore, because, according to Apple, there is no standard on security properties for messaging security levels that allow for easy comparison, Apple decided to create its own definitions consisting of 4 levels between 0 and 3. On this scale, Apple considers its PQ3 protocol to have "Level 3 security". The main differentiator of PQ3 compared to other PQC protocols is that it uses ongoing keying. Apple rolled out PQ3 with the public release of iOS 17.4, iPadOS 17.4, macOS 14.4, and watchOS 10.4, saying, "iMessage conversations between devices that support PQ3 are automatically ramping up to the post-quantum encryption protocol" and that PQ3 "will fully replace the existing protocol within all supported conversations [in 2024]."
Digital Markets Act (European Union)
In 2022, iMessage was included on a list of potential "gatekeeper services" to be regulated by new legislation in the European Union. This would have required iMessage to be interoperable with other messaging services that either serve a certain number of users or generates significant revenue. In September 2023, the Financial Times reported based on two sources with direct knowledge on the matter, that Apple appealed the inclusion of iMessage on the grounds that the iMessage userbase in Europe was not large enough to warrant labeling iMessage as a gatekeeper service. In December 2023, several media outlets reported that the appeal was successful. Bloomberg speculated that this "tentative" decision was reached because while iMessage's userbase is large enough to qualify, the service is not popular enough with businesses, specifically. This rumored tentative decision was later formalized on February 13, 2024, when the European Commission announced that they had decided that, together with Bing, Edge and Microsoft Advertising, iMessage does not qualify as gatekeeper services. The European Commission did not go into detail on their decision beyond stating that it was the result of "a thorough assessment of all arguments, taking into account input by relevant stakeholders, and after hearing the Digital Markets Advisory Committee." Despite the lack of detail provided by the European Commission on their decision, multiple outlets speculated that the decision was indeed based on iMessage not meeting the threshold necessary to be classified as a gatekeeper service as was reported in the prior year. This ultimately meant that Apple didn't have to make iMessage interoperable with other messaging services, nor did Apple have to conform to the other DMA regulations insofar it pertained to iMessage.
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