In social psychology, illusory superiority is a cognitive bias wherein people overestimate their own qualities and abilities compared to others. Illusory superiority is one of many positive illusions, relating to the self, that are evident in the study of intelligence, the effective performance of tasks and tests, and the possession of desirable personal characteristics and personality traits. Overestimation of abilities compared to an objective measure is known as the overconfidence effect. The term "illusory superiority" was first used by the researchers Van Yperen and Buunk, in 1991. The phenomenon is also known as the above-average effect, the superiority bias, the leniency error, the sense of relative superiority, the primus inter pares effect, and the Lake Wobegon effect, named after the fictional town where all the children are above average. The Dunning-Kruger effect is a form of illusory superiority shown by people on a task where their level of skill is low.
Most of the literature on illusory superiority is from studies on participants in the US. However, research that only investigates the effects in one specific population is severely limited as this may not be a true representation of human psychology. More recent research investigating self-esteem in other countries suggests that illusory superiority depends on culture. Some studies indicate that East Asians tend to underestimate their own abilities in order to improve themselves and get along with others.
Explanations
Better-than-average heuristic Alicke and Govorun proposed the idea that, rather than individuals consciously reviewing and thinking about their own abilities, behaviors and characteristics and comparing them to those of others, it is likely that people instead have what they describe as an "automatic tendency to assimilate positively-evaluated social objects toward ideal trait conceptions". For example, if an individual evaluated themselves as honest, they would be likely to then exaggerate their characteristic towards their perceived ideal position on a scale of honesty. Importantly, Alicke noted that this ideal position is not always the top of the scale; for example, with honesty, someone who is always brutally honest may be regarded as rude—the ideal is a balance, perceived differently by different individuals.
Egocentrism
Another explanation for how the better-than-average effect works is egocentrism. This is the idea that an individual places greater importance and significance on their own abilities, characteristics, and behaviors than those of others. Egocentrism is therefore a less overtly self-serving bias. According to egocentrism, individuals will overestimate themselves in relation to others because they believe that they have an advantage that others do not have, as an individual considering their own performance and another's performance will consider their performance to be better, even when they are in fact equal. Kruger (1999) found support for the egocentrism explanation in his research involving participant ratings of their ability on easy and difficult tasks. It was found that individuals were consistent in their ratings of themselves as above the median in the tasks classified as "easy" and below the median in the tasks classified as "difficult", regardless of their actual ability. In this experiment the better-than-average effect was observed when it was suggested to participants that they would be successful, but also a worse-than-average effect was found when it was suggested that participants would be unsuccessful.
Focalism
Yet another explanation for the better-than-average effect is "focalism", the idea that greater significance is placed on the object that is the focus of attention. Most studies of the better-than-average effect place greater focus on the self when asking participants to make comparisons (the question will often be phrased with the self being presented before the comparison target—"compare yourself to the average person"). According to focalism this means that the individual will place greater significance on their own ability or characteristic than that of the comparison target. This also means that in theory if, in an experiment on the better-than-average effect, the questions were phrased so that the self and other were switched (e.g., "compare the average peer to yourself") the better-than-average effect should be lessened. Research into focalism has concentrated primarily on optimistic bias rather than the better-than-average effect. However, two studies found a decreased effect of optimistic bias when participants were asked to compare an average peer to themselves, rather than themselves to an average peer. Windschitl, Kruger & Simms (2003) have conducted research into focalism, focusing specifically on the better-than-average effect, and found that asking participants to estimate their ability and likelihood of success in a task produced results of decreased estimations when they were asked about others' chances of success rather than their own.
Noisy mental information processing A 2012 Psychological Bulletin suggests that illusory superiority, as well as other biases, can be explained by an information-theoretic generative mechanism that assumes observation (a noisy conversion of objective evidence) into subjective estimates (judgment). Since mental noise is a sufficient explanation that is much simpler and more straightforward than any other explanation involving heuristics, behavior, or social interaction, the Occam's razor principle argues in its favor as the underlying generative mechanism (it is the hypothesis which makes the fewest assumptions).
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