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Immersive design

Immersive design is a computer science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Immersive design rather than just read about it. In short: Immersive design (Experimental Design) describes design work which ranges in levels of interaction and leads users to be fully absorbed in an experience. This form of design involves the use of virtual reality (VR), augmented reality (AR), and mixed reality (MR) that create the illusion that the user is physically interacting with a realistic digital atmosphere.

Immersive design — main illustration
Immersive design — illustration

Key takeaways

  • Immersive design belongs to computer science; place it in that map before memorising details.
  • Learn the definition first, then one example that makes the definition concrete.
  • Connect Immersive design to a quantity you can measure, compute or draw — that is where exam questions come from.
  • Reproduce the core statement of Immersive design from memory before moving on to harder problems.

Reference excerpt

Immersive design (Experimental Design) describes design work which ranges in levels of interaction and leads users to be fully absorbed in an experience. This form of design involves the use of virtual reality (VR), augmented reality (AR), and mixed reality (MR) that create the illusion that the user is physically interacting with a realistic digital atmosphere.

Overview Alex McDowell coined the phrase 'immersive design' in 2007 in order to frame a discussion around a design discipline that addresses story-based media within the context of digital and virtual technologies. Together McDowell and museum director Chris Scoates co-directed 5D | The Future of Immersive Design conference in Long Beach 2008, laying some groundwork for immersive design to be a distinct design philosophy. 5D has become a forum and community representing a broad range of cross-media designers with its intent based in education, cross-pollination and the development of an expanding knowledge base. In recent years, immersive design has been promoted as a design philosophy where it has been appropriated for the purposes of describing design for narrative media and the process of Worldbuilding. With immersive design being applied to a variety of topics and discussions, there is great benefit to how immersive design can benefit the future of technology. Topics and discussions include, mental health and personal medicine, gaming, journalism, and education. Although immersive design is still maturing, it has served a great benefit to these fields, providing a unique learning experience for those involved.

Characteristics In order for an experience to be considered 'immersive', it needs to incorporate multiple characteristics that help generate the altered illusionary experience.

Audio Sight Touch Multimedia Multi-format Projection Mapping LED

See also Narrative Human-centered computing Immersion (virtual reality) Gesamtkunstwerk

References

Illustrations

Immersive design: 3D simulation that animated the speed and direction of four million stars in the Milky Way "Exploring the Universe in Virtual Reality" (2019) simulation by Goddard engineer Tom Grubb; image by NASA
3D simulation that animated the speed and direction of four million stars in the Milky Way "Exploring the Universe in Virtual Reality" (2019) simulation by Goddard engineer Tom Grubb; image by NASA

Worked examples

Example 1 — a first encounter with Immersive design

Start with the simplest possible case. Write down what Immersive design claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In computer science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Immersive design before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Immersive design ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Immersive design

In research
Immersive design appears in computer science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry
Engineering practice reuses Immersive design in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom
Immersive design is common in secondary-school and first-year university syllabi. It links to neighbouring topics Design, Human–computer interaction, so understanding it makes those chapters shorter.
In everyday life
Look for Immersive design outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Immersive design in 20 minutes

  1. Read the reference excerpt below once, without taking notes.
  2. Close the page and write down what Immersive design means in your own words.
  3. Compare your version with the excerpt and mark what you missed.
  4. Work through the three examples above with pen and paper.
  5. Explain Immersive design out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Immersive design in simple terms?

Immersive design (Experimental Design) describes design work which ranges in levels of interaction and leads users to be fully absorbed in an experience. This form of design involves the use of virtual reality (VR), augmented reality (AR), and mixed reality (MR) that create the illusion that the us…

Why does Immersive design matter?

Because it connects several computer science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Immersive design?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Immersive design.

Tags

  • Design
  • Human–computer interaction

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