science

Impulse Economy

Impulse Economy is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Impulse Economy rather than just read about it. In short: The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.

Key takeaways

Impulse Economy belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Impulse Economy to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Impulse Economy from memory before moving on to harder problems.

Reference excerpt

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012. The Impulse Economy was the first NFC enabled "smart book". RFID stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book. The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?"

References

External links Book excerpt: The Impulse Economy Publisher's website MSN interview on The Impulse Economy

Worked examples

Example 1 — a first encounter with Impulse Economy

Start with the simplest possible case. Write down what Impulse Economy claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Impulse Economy before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Impulse Economy ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Impulse Economy

In research: Impulse Economy appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Impulse Economy in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Impulse Economy is common in secondary-school and first-year university syllabi. It links to neighbouring topics 2011 non-fiction books, Atria Publishing Group books, E-commerce, so understanding it makes those chapters shorter.
In everyday life: Look for Impulse Economy outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Impulse Economy in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Impulse Economy means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Impulse Economy out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Impulse Economy in simple terms?

Why does Impulse Economy matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Impulse Economy?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Impulse Economy.