science

Informa TechTarget

Informa TechTarget is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Informa TechTarget rather than just read about it. In short: TechTarget, Inc. (doing business as Informa TechTarget) is an American company that offers data-driven marketing services to business-to-business technology vendors.

Informa TechTarget — illustration

Key takeaways

Informa TechTarget belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Informa TechTarget to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Informa TechTarget from memory before moving on to harder problems.

Reference excerpt

TechTarget, Inc. (doing business as Informa TechTarget) is an American company that offers data-driven marketing services to business-to-business technology vendors. TechTarget, Inc. was founded in 1999; it is headquartered in Newton, Massachusetts, with offices in London, Munich, Paris, San Francisco, Singapore and Sydney.

History TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG), the owner of Oil Price Information Service. In 2001, the company was recognized by B2B magazine on their Media Power 50 list. In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker. In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman. The company had an initial public offering in May 2007, being listed on the NASDAQ exchange with the symbol TTGT. As of 2025, TechTarget's board of directors is chaired by Mary McDowell, an American technology executive. Since launch, the company has made several acquisitions aimed at building its technology content reach:

In 2003, TechTarget acquired Information Security Magazine. In 2004, the company acquired publications including: Bitpipe.com, TheServerSide.com and TheServerSide.net. In 2007 (the year the company went public), TechTarget acquired KnowledgeStorm for $58 million. In 2008, TechTarget acquired BrianMadden.com and BriForum. The company acquired LeMagIT and opened local operations in France. In 2011, it made a significant acquisition of UK-based Computer Weekly, which had been published as a weekly print magazine by Reed Business Information for more than 45 years. The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014; the company has since added to the portfolio with a product called Priority Engine. In 2020, TechTarget acquired the technology webinar company BrightTALK. In late 2020, the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group. In 2021, TechTarget announced the acquisition of Xtelligent Healthcare Media, a marketing services, media, and data company. TechTarget announced in 2024 that it would merge with the digital business of Informa's Informa Tech division. The resulting company would retain the TechTarget name; Informa would hold a 57% stake in the merged company, and existing TechTarget shareholders would hold a 43% stake. The CEO of Informa Tech, Gary Nugent, would serve as CEO for the merged company. The planned merger was completed in December 2024, with the resulting company being known as Informa TechTarget.

References

External links Official website

Worked examples

Example 1 — a first encounter with Informa TechTarget

Start with the simplest possible case. Write down what Informa TechTarget claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Informa TechTarget before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Informa TechTarget ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Informa TechTarget

In research: Informa TechTarget appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Informa TechTarget in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Informa TechTarget is common in secondary-school and first-year university syllabi. It links to neighbouring topics 1999 establishments in Massachusetts, 2024 mergers and acquisitions, Companies based in Middlesex County, Massachusetts, so understanding it makes those chapters shorter.
In everyday life: Look for Informa TechTarget outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Informa TechTarget in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Informa TechTarget means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Informa TechTarget out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Informa TechTarget in simple terms?

TechTarget, Inc. (doing business as Informa TechTarget) is an American company that offers data-driven marketing services to business-to-business technology vendors.

Why does Informa TechTarget matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Informa TechTarget?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Informa TechTarget.