biology

Innerscope Research

Innerscope Research is a biology topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Innerscope Research rather than just read about it. In short: Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City.

Key takeaways

Innerscope Research belongs to biology; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Innerscope Research to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Innerscope Research from memory before moving on to harder problems.

Reference excerpt

Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City. Using applied neuroscience tools such as biometrics, eye tracking, facial coding as well as fMRI, often integrated with traditional measures of self-report, the company aims to measure in a more comprehensive way consumers’ non-conscious emotional connection to brands, products and services. The company services Fortune 500 clients and works in multiple domains using a neuroscience informed framework (sometimes referred to as neuromarketing). Its research offering includes the evaluation of video advertising, shopper marketing, media platforms, online/mobile user experience as well as a variety of custom studies from testing fragrances to automobile driving experiences. On May 27, 2015, Nielsen completed an acquisition of Innerscope Research and renamed its combined offering as Nielsen Consumer Neuroscience. Dr. Carl Marci was named Chief Neuroscientist.

Projects Innerscope annually studies the Super Bowl to identify which ads are most emotionally engaging – a far better predictor of success than traditional research methods. Each year, during television’s most watched event, Innerscope collects live biometric data to measure viewers’ non-conscious responses to advertisements with the goal of understanding advertising effectiveness and consumer behaviors. The results of its 2012 Super Bowl study were featured on CNN. In 2014, Innerscope partnered with Time Warner Medialab and Temple University to conduct a study that allowed viewers to watch the Super Bowl in an environment that would resemble a live viewing of the sporting event. The research was designed to measure consumer engagement and media habits, using biometrics technology, in settings like a theater, a living room, a mock shopping area, and eye-tracking stations. The researchers then gave ads based on levels of biometric engagement to Temple University to measure the brain activity using fMRI (functional magnetic resonance imaging). Innerscope also conducted research concerning path-to-purchase and consumer packaging with companies including Campbell Soup Company. The research firm’s work played a significant role in Campbell Soup Company redesigning its condensed soup label. The research looks at physiological responses such as perspiration and increased heart rate and marketing.

History The company was founded by Dr. Carl Marci and Brian Levine in 2006 who had worked at the MIT Media Lab. On May 27, 2015, Nielsen completed an acquisition of Innerscope Research and renamed its combined offering as Nielsen Consumer Neuroscience. Dr. Carl Marci was named Chief Neuroscientist.

References

Worked examples

Example 1 — a first encounter with Innerscope Research

Start with the simplest possible case. Write down what Innerscope Research claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In biology, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Innerscope Research before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Innerscope Research ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Innerscope Research

In research: Innerscope Research appears in biology research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Innerscope Research in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Innerscope Research is common in secondary-school and first-year university syllabi. It links to neighbouring topics MIT Media Lab, Market research companies of the United States, Neuropsychology, so understanding it makes those chapters shorter.
In everyday life: Look for Innerscope Research outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

Affiliate

Preply — study more efficiently by working with a personal tutor. 50% off.

How to study Innerscope Research in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Innerscope Research means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Innerscope Research out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Innerscope Research in simple terms?

Why does Innerscope Research matter?

Because it connects several biology ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Innerscope Research?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Innerscope Research.