Internet Protocol television (IPTV), also called TV over broadband, is the service delivery of television over Internet Protocol (IP) networks. Usually sold and run by a telecom provider, it consists of broadcast live television that is streamed over the Internet (multicast) — in contrast to delivery through traditional terrestrial, satellite, and cable transmission formats — as well as video on demand services for watching or replaying content (unicast). IPTV broadcasts started gaining usage during the 2000s alongside the rising use of broadband-based internet connections. It is often provided bundled with internet access services by Internet service providers (ISPs) to subscribers and runs in a closed network. IPTV normally requires the use of a set-top box, which receives the encoded television content in the MPEG transport stream via IP multicast, and converts the packets to be watched on a TV set or other kind of display. It is distinct from over-the-top (OTT) services, which are based on a direct one-to-one transmission mechanism. IPTV methods have been standardised by organisations such as ETSI. IPTV has found success in some regions: for example in Western Europe in 2015, pay IPTV users overtook pay satellite TV users. IPTV is also used for media delivery around corporate and private networks.
Definition Historically, many different definitions of IPTV have appeared, including elementary streams over IP networks, MPEG transport streams over IP networks and a number of proprietary systems. One official definition approved by the International Telecommunication Union focus group on IPTV (ITU-T FG IPTV) is:
IPTV is defined as multimedia services such as television/video/audio/text/graphics/data delivered over IP-based networks managed to provide the required level of quality of service and experience, security, interactivity and reliability. Another definition of IPTV, relating to the telecommunications industry, is the one given by Alliance for Telecommunications Industry Solutions (ATIS) IPTV Exploratory Group in 2005:
IPTV is defined as the secure and reliable delivery to subscribers of entertainment video and related services. These services may include, for example, Live TV, Video On Demand (VOD) and Interactive TV (iTV). These services are delivered across an access agnostic, packet switched network that employs the IP protocol to transport the audio, video and control signals. In contrast to video over the public Internet, with IPTV deployments, network security and performance are tightly managed to ensure a superior entertainment experience, resulting in a compelling business environment for content providers, advertisers and customers alike.
… excerpt ends here. Continue reading the full article.



