JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood. Founded in 1927 as the Victor Talking Machine Company of Japan and later as Victor Company of Japan, Ltd. (日本ビクター株式会社, Nihon Bikutā kabushiki gaisha), the company was best known for introducing Japan's first televisions and for developing the Video Home System (VHS) video recorder. JVC sold its electronic products in its home market of Japan under the "Victor" name with the His Master's Voice logo. However, the company used the name JVC or Nivico in the past for export; this was due to differing ownership of the His Master's Voice logo and the ownership of the "Victor" name from successors of the Victor Talking Machine Company. From 1953 to 2008, the Matsushita Electric Industrial Co. was the majority stockholder in JVC. In 2008, JVC merged with Kenwood Corporation to create JVCKenwood. In 2011, the Victor brand for electronics in Japan was replaced by the global JVC brand. However, the previous "Victor" name is retained by JVCKenwood subsidiary Victor Entertainment.
History
1927 creation to World War II JVC was founded in 1927 as the Victor Talking Machine Company of Japan, Limited, a subsidiary of the United States' leading phonograph and record company, the Victor Talking Machine Company of Camden, New Jersey. In 1929, the Radio Corporation of America purchased Victor and its foreign subsidiaries, including the Japan operations. In the late 1920s, JVC produced only phonographs and records; following the acquisition by RCA, JVC began producing radios, and in 1939, Japan's first locally made television. In 1943, amidst the hostilities between the United States and Japan during World War II, JVC seceded from RCA Victor, retaining the 'Victor' and "His Master's Voice" trademarks for use in Japan only. After the war, JVC resumed distribution of RCA Victor recordings in Japan until RCA established its separate distribution in Japan during the late 1960s. Today, the record company in Japan is known as Victor Entertainment.
Post-war
In 1953, JVC became majority-owned by the Matsushita Corporation. Matsushita released its ownership in 2007. In the 1960s, JVC established the Nivico (Nippon Victor Corporation) brand for Delmonico's line of console televisions and stereos. In 1970, JVC marketed the Videosphere, a portable cathode-ray tube (CRT) television inside a space-helmet-shaped casing with an alarm clock at the base. It was a commercial success. In 1971, JVC introduced the first discrete system for four channel quadraphonic sound on vinyl records - CD-4 (Compatible Discrete Four Channel) or Quadradisc, as it was called by the Radio Corporation of America (RCA) in the United States. In 1973, the JVC Cutting Center opened (in the USA) to provide mastering for CD-4 discs. The Mark II 1/2 speed system was used until mid-1975 when it was replaced with the Mark III 1/2 speed system. In 1978, Mobile Fidelity began using the JVC Cutting Center to 1/2 speed master Stereo/Mono discs. In 1975, JVC introduced the first combined portable battery-operated radio with inbuilt TV, as the model 3050. The TV was a 3-inch (7.6 cm) black-and-white CRT. One year later, JVC expanded the model to add a cassette recorder, as the 3060, creating the world's first boombox with radio, cassette and TV. In 1976, the first VCR to use VHS was the Victor HR-3300, and was introduced by the president of JVC at the Okura Hotel in Tokyo on September 9, 1976. JVC started selling the HR-3300 in Akihabara, Tokyo, Japan on October 31, 1976. Region-specific versions of the JVC HR-3300 were also distributed later on, such as the HR-3300U in the United States, and HR-3300EK in the United Kingdom.
1970s, 1980s and the VHS/Betamax format war
In the late 1970s, JVC developed the VHS format, introducing the first VHS recorders to the consumer market in 1976 for the equivalent of US$1,060. Sony, which had introduced the Betamax home videocassette tape a year earlier, became the main competitor for JVC's VHS format into the 1980s, creating the videotape format war. The Betamax cassette was smaller, with slightly superior picture quality to the VHS cassette, but this resulted in Betamax having less recording time. The two companies competed strongly to encourage others to adopt their format, but by 1984 forty companies were using JVC's VHS format, while only 12 used Betamax. Sony began producing VHS recorders in 1988. However, Sony stopped making Betamax recorders for the US market in 1993; they stopped production of the format completely in 2002. One reason for the market penetration of VHS in the UK were the sales of blank tapes by JVC UK Ltd to major Hollywood studios. This launched the nascent home video rental market, which was hardly touched by Sony at the time. This ability to take movies home helped the sale of the VHS hardware immensely. Added to this JVC stated in a promotional tape presented by BBC TV legend Cliff Michelmore, that "You'll be able to buy the sort of films the BBC and ITV will never show you, for whatever reason". The adult movie industry adopted VHS as their common format and with a certain level of software availability, hardware sales grew.
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