chemistry

Justin's

Justin's is a chemistry topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Justin's rather than just read about it. In short: Justin's is an American brand of natural and organic nut butters and peanut butter cups. The Boulder-based company manufactures and markets jars and single-serve squeeze packs of nut butter, along with various kinds of organic peanut butter cups.

Key takeaways

Justin's belongs to chemistry; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Justin's to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Justin's from memory before moving on to harder problems.

Reference excerpt

Justin's is an American brand of natural and organic nut butters and peanut butter cups. The Boulder-based company manufactures and markets jars and single-serve squeeze packs of nut butter, along with various kinds of organic peanut butter cups. Justin's peanut butter cups are USDA-certified organic and use Rainforest Alliance Certified cocoa. Both the peanut butter cups and nut butters are distributed through stores such as Whole Foods Market, Wegmans, Sprouts Farmers Market, Starbucks, and Target in the United States.

History The company was founded in 2004 by Justin Gold, a 2000 graduate of Dickinson College in Carlisle, Pennsylvania. Gold majored in environmental studies, at Dickinson, before he moved to Colorado in 2002. Gold was a vegetarian and active outdoors-man when he began making nut butters for himself to meet his protein needs and fuel his adventures. After countless occasions of roommates eating his protein creations, Gold decided he should sell his nut butters and began selling at the Boulder Farmers' Market followed by Whole Foods Market agreeing to stock his product. Gold initially raised capital from friends and family and officially launched Justin's, named after the labels he used to include on the jars of nut butters he'd make for himself and roommates. In 2006, Justin's introduced its portable squeeze packs and was the first nut butter brand to market the single-serve squeeze pack. Since then, Justin's has also introduced its organic dark, milk and white chocolate peanut butter cups, as well as several other flavors of spreads, including its chocolate hazelnut butter and maple almond butter. In 2011, the trade magazine Progressive Grocer named Justin's peanut butter cups one of the best roll-outs of 2011. By 2012, Justin's was selling 25 million squeeze packs and 1.6 million jars of nut butter. Its revenue growth placed Justin's on Inc. magazine's Inc. 5000 list of the fastest growing companies in the country. By 2014, the company had 30 employees and was generating triple digit growth with its seven flavors of nut butters and three kinds of peanut butter cups. In 2016 the company self-published a cookbook titled Justin My Kitchen containing over 50 recipes using Justin's products. In May 2016, Justin's was sold to Hormel for $286 million. In October 2025, Hormel Foods announced a strategic partnership with Forward Consumer Partners, divesting a 51% majority stake in its Justin's nut butters and chocolate snacks brand. Hormel will retain a 49% minority interest, allowing Justin's to operate as a standalone company. This move is part of Hormel's strategy to simplify its portfolio and focus on protein.

Philanthropy Justin's is a founding member of the Whole Planet Foundation's Microloan-a-Month program, a foundation established by Whole Foods that supports micro-financing institutions across the globe. Justin's provides a microloan-a-month to an entrepreneur in the developing world. Justin's has also partnered with Conscious Alliance to promote awareness of severe hunger issues and participates in annual company trips to volunteer on the Pine Ridge Indian Reservation in South Dakota to help support hunger relief efforts.

Recognition Justin Gold was named Entrepreneur of the Year for consumer products by Ernst & Young in 2013. That same year, Justin's nut butter received a 2013 Clean Choice Award from Clean Eating Magazine. In 2014, the company was included as one of Prevention magazine's "100 Cleanest Packaged Foods." Justin's has also been included on Inc. Magazine’s Inc. 5000 list of America's fastest growing companies, as well as the editors' pick for Gourmet Retailer Magazine and press pick from the Natural Products Expo in 2015.

References

Illustrations

Worked examples

Example 1 — a first encounter with Justin's

Start with the simplest possible case. Write down what Justin's claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In chemistry, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Justin's before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Justin's ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Justin's

In research: Justin's appears in chemistry research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Justin's in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Justin's is common in secondary-school and first-year university syllabi. It links to neighbouring topics 2004 establishments in Colorado, 2016 mergers and acquisitions, American companies established in 2004, so understanding it makes those chapters shorter.
In everyday life: Look for Justin's outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Justin's in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Justin's means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Justin's out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Justin's in simple terms?

Why does Justin's matter?

Because it connects several chemistry ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Justin's?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Justin's.