KQCA (channel 58) is a television station licensed to Stockton, California, United States, serving the Sacramento area as an affiliate of The CW and MyNetworkTV. It is owned by Hearst Television alongside NBC affiliate KCRA-TV (channel 3). The two stations share studios on Television Circle off D Street in downtown Sacramento; KQCA's transmitter is located in Walnut Grove, California. Channel 58 began broadcasting on April 13, 1986, as KSCH-TV. It was the Sacramento market's third independent station and was built by William H. Schuyler and the SFN Companies, broadcasting from studios in the Sacramento suburb of Rancho Cordova. Its programming initially consisted mostly of classic movies and TV shows. In 1993, with its owner in financial difficulty, it began airing a 10 p.m. newscast produced by KCRA-TV. This relationship grew in 1994 when KSCH-TV was sold to two Sacramento residents who leased its airtime to KCRA's then-owner, Kelly Broadcasting. It became a UPN affiliate and changed its call sign to KQCA in February 1995, switching from UPN to The WB in 1998. Hearst acquired KCRA-TV in 1999 and then bought KQCA outright when duopolies were legalized. In 2006, The WB and UPN merged to form The CW, which selected competitor KMAX-TV as its Sacramento affiliate. Channel 58 affiliated with MyNetworkTV after the merger. When KMAX disaffiliated from The CW in 2023, KQCA replaced it as the local affiliate. The station airs morning and 10 p.m. newscasts produced by KCRA-TV.
History
KSCH: Independent years In 1979, the William H. Schuyler Company, owned by William H. Schuyler and his wife Kristine, filed for a construction permit to build a station on channel 58 in Stockton. William Schuyler, founder of KMST in Monterey and involved in the startup of KTVU in Oakland prior to that, proposed to broadcast a hybrid of conventional and subscription television programming. The Federal Communications Commission (FCC) granted the application on November 6, 1981, and the call sign KSCH-TV in early 1982. After analyzing financing sources, Schuyler sold 49 percent of the station to SFN Communications, an educational publisher which had diversified into broadcasting. KSCH-TV began broadcasting on April 13, 1986. It had studios in Rancho Cordova and Stockton and shared the KXTV/KOVR tower in Walnut Grove. It was the third independent station for the Sacramento market alongside KTXL (channel 40) and KRBK-TV (channel 31). Its programming was reliant on movies and classic TV series as well as some sports and a few cartoons. It was designed to be family-friendly with a small news staff and hourly afternoon and evening news breaks. Three months after channel 58 went on air, Schuyler sold his controlling stake to SFN, which in turn sold almost all its broadcasting holdings in a management buyout, forming Pegasus Broadcasting Inc. Schuyler then left to start KSMS-TV in Monterey. In its early years, KSCH-TV provided a mix of local programming. Originating in Stockton was a midday agribusiness program, first titled Agribusiness Report and later Valley Farm News. In 1987, channel 58 brought veteran local children's show Cap'n Mitch back to the local airwaves. Mitch, real name Mitch Agruss, had been Cap'n Delta from 1961 to 1966 at KOVR and Cap'n Mitch at KLOC-TV from 1966 to 1968 and KTXL from 1968 to 1983. By the end of 1987, the station had attracted 3% of the Sacramento viewing market compared to 8% for KTXL and 6% for KRBK. The 1988 adoption of metered instead of diary ratings, which more accurately measured viewing, showed that KSCH-TV was more competitive than had previously been thought. In early 1990, KSCH-TV began airing NBC's Saturday morning cartoon lineup after NBC's Sacramento affiliate, KCRA-TV (channel 3), opted to preempt the cartoons for local news. The station slowly improved its syndicated programming inventory, acquiring more recent series to air in early evenings. GE Capital acquired three of Pegasus's television stations in 1990: KSCH-TV; WJBF-TV in Augusta, Georgia; and WAPA-TV in San Juan, Puerto Rico. The deal was seen by industry sources as a way for GE to protect its equity investment in the firm, which was presenting financial difficulties. In 1993, GE Capital began shopping KSCH-TV for sale; in one potential proposal, both KSCH and KRBK-TV—then also facing financial difficulties and owing money to syndicators—would have been sold to one buyer, who would have been able to sell off one of the stations to a noncompetitive entity. The host segments of Real Stories of the Highway Patrol, featuring California Highway Patrol commissioner Maury Hannigan, were filmed at KSCH-TV's studios and included in the nationally syndicated program. Hannigan's office was replicated in a set at the station's studios.
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