KCOY-TV (channel 12) is a television station licensed to Santa Maria, California, United States, serving the Central Coast of California as an affiliate of Telemundo and The CW. It is owned by VistaWest Media, LLC and operated under a shared services agreement (SSA) by the News-Press & Gazette Company (NPG), making it sister to Santa Barbara–licensed ABC/CBS affiliate KEYT-TV (channel 3) and Fox affiliate KKFX-CD (channel 24). KCOY-TV and KKFX-CD share studios on West McCoy Lane in Santa Maria; KEYT-TV maintains separate facilities on TV Hill, overlooking downtown Santa Barbara. KCOY-TV's transmitter is located on Tepusquet Peak east of Santa Maria. KKFX-CD broadcasts the same subchannels in the San Luis Obispo area. Channel 12 was added to Santa Maria as a result of the Federal Communications Commission deciding to deintermix Fresno by forcing that city's lone VHF station, KFRE-TV, to a UHF channel and removing channel 12 from Fresno. Four groups applied, and Central Coast Television—a consortium of local residents—was granted the construction permit to build the station in 1963. KCOY-TV began broadcasting as an NBC affiliate on March 16, 1964. In 1968, half of the company was purchased by Dale Moore of Missoula, Montana; the station switched affiliations to CBS the next year, and the local investors bought back Moore's stake in 1971. Under the ownership of Stauffer Communications from 1980 to 1995, KCOY-TV remained the second-rated local news outlet on the southern Central Coast in the 1980s and 1990s; the present Santa Maria studio building was completed in 1988. When Stauffer was purchased by Morris Communications in 1995, the combined firm immediately spun off its television holdings, mostly to Benedek Broadcasting; the station then changed hands three times in twelve years. In 2013, the News-Press & Gazette Company assumed some of KCOY-TV's operations and acquired outright most of the Cowles Company's Central Coast media holdings. The two stations' newsrooms were merged. The KCOY-TV license was sold to VistaWest Media, a company controlled by NPG's president and general manager. On January 1, 2021, NPG moved the CBS affiliation to a subchannel of KEYT-TV, still branded as "NewsChannel 12". KCOY-TV then broadcast Dabl, a diginet, until 2023, when the company acquired the Telemundo affiliation from KTAS and moved its main signal to KCOY-TV. The Telemundo channel offers regional newscasts shared with NPG's Telemundo affiliate in the Monterey–Salinas area, KMUV-LD. In 2024, The CW moved to KCOY-TV and KKFX-CD.
History
Channel 12 comes to Santa Maria In July 1960, the Federal Communications Commission (FCC) ordered television station KFRE-TV in Fresno to move from channel 12 to channel 30 as part of a years-long debate over deintermixture—the conversion of markets with both very high frequency (VHF) and ultra high frequency (UHF) stations to all-UHF. The FCC then sought to relocate channel 12 to a city on the southern Central Coast: it listed Lompoc, Santa Barbara, San Luis Obispo, and Santa Maria as options. By November 1961, the FCC had designated a comparative hearing for the four groups which had applied for the channel: the Santa Maria Telecasting Corporation, M & M Telecasters, Thomas B. Friedman, and Central Coast Television Corporation. In May 1962, Friedman withdrew from the contest, citing work; M & M had already withdrawn, leaving Santa Maria Telecasting and Central Coast Television competing for the channel. Central Coast Television was favored in the initial decision by FCC hearing examiner Herbert Sharfman, released in December 1962, on the grounds of its local ownership and their involvement in civic affairs. Santa Maria Telecasting appealed, but the commission affirmed Sharfman's decision and awarded the construction permit to Central Coast Television in September 1963. The company stated that it would be on air in January 1964 from a transmitter site on Tepusquet Peak. The station took the call sign KCOY-TV; two of the partners in Central Coast Television, James Ranger and Ed Zuchelli, owned KCOY radio. KCOY-TV signed on March 16, 1964. It was an affiliate of NBC that also carried some CBS programs, but it was not a regular affiliate of NBC until September 1965. The next year, ownership in the company changed twice; Ed Zuchelli exited the operating partnership, while Helen Pedotti joined it. Pedotti did not have television at her home when she bought into the station. Also in 1965, KCOY-TV filed with the FCC to relocate its transmitter to Broadcast Peak, northwest of Goleta. This site was further from Santa Maria than Tepusquet Peak by some 25 miles (40 km). On these grounds, KEYT, the television station in Santa Barbara, protested to the FCC, believing that it encroached on their coverage area and represented a turn away from the owners' original promise to serve Santa Maria when they filed for the channel. The matter was designated for hearing in February 1966, and in November 1967, an FCC hearing examiner recommended approval of this application. KEYT appealed this decision to the FCC's review board. Central Coast Television asked for expedited processing of the appeal and a bypass of the review board, saying that it had lost money for its entire existence and could be forced to go off the air soon. With the Broadcast Peak move still pending at the review board, Central Coast Television filed in April 1968 to sell the station to Central Coast Broadcasters, a company half-owned by the local investors and half by Dale G. Moore of Missoula, Montana. Six months later, the review board denied KCOY-TV's application to move its transmitter. In doing so, it also cited the degradation of the proposed KCOY-TV signal in part of the Santa Maria area, which Central Coast claimed consisted of a trailer park and airport, and ascribed KCOY-TV's losses not to poor coverage but to undercapitalization and a "very heavy debt structure". On January 12, 1969, KCOY-TV became a primary CBS affiliate, though it continued to carry some NBC shows; KSBY in San Luis Obispo did the opposite.
Stauffer Communications ownership In 1980, Stauffer Communications of Topeka, Kansas, acquired KCOY-TV from Central Coast Broadcasters for $7 million. For Stauffer, the deal marked a return to Santa Maria, as the company had owned the Santa Maria Times newspaper between 1948 and 1957.
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