The Kennedy Space Center Visitor Complex is the visitor center at NASA's Kennedy Space Center on Merritt Island, Florida. It features exhibits and displays, historic spacecraft and memorabilia, shows, two IMAX theaters, and a range of bus tours of the spaceport. The "Space Shuttle Atlantis" exhibit contains the Atlantis orbiter and the Shuttle Launch Experience, a simulated ride into space. The center also provides astronaut training experiences, including a multi-axial chair and Mars Base simulator. The visitor complex also has daily presentations from a veteran NASA astronaut. A bus tour, included with admission, encompasses the separate Apollo/Saturn V Center. There were 1.7 million visitors to the visitor complex in 2016.
History
The complex had its beginning in 1963 when NASA Administrator James Webb established self-guided tours where the public could drive along a predetermined route through the Cape Canaveral Air Force Station and a small trailer containing simple displays on card tables. An estimated 100,000 visitors went through that first year.
As the American space program's popularity grew with the Mercury Program and Alan Shepard's historic launch, large numbers of press and public flocked to the Cape Canaveral area to get a close up view. Webb was urged by U.S. Rep. Olin Teague of Texas to create a visitors' program. By 1964, more than 250,000 self-guided car tours, permitted between 1 and 4 pm. ET on Sundays, were seen at Kennedy Space Center (KSC). In 1965, KSC Director Kurt H. Debus was authorized to spend $2 million on a full-scale visitor center, covering 42 acres. Spaceport USA, as it was soon titled, hosted 500,000 visitors in 1967, its first year, and one million by 1969. Ten-thousand visitors toured the center on December 24, 1968, following the Apollo 8 orbit of the Moon.
Beginning July 22, 1966, public tours were offered on 40-passenger buses. Operated by TWA, a 1.5-hour tour that included the Vehicle Assembly Building and a 3-hour tour including launch facilities were available. Tickets ranged from $0.50 for children 12 and under to $2.50 for adults for the longer tour. More than 1,500 people toured that first day and additional busses were quickly added to the fleet of former Greyhound buses. TWA continued operating tours through at least the bicentennial celebrations in 1976.
As NASA neared the Moon, popularity grew. By 1969, the visitor center was the second most visited Florida attraction, behind Tampa's Busch Gardens. Even during the gap between the Apollo and Space Shuttle programs, attendance remained at over one million guests and it ranked as the fifth most popular tourist attraction in Florida. When nearby Walt Disney World opened in 1971, visitor center attendance increased by 30%, but the public was often disappointed by the comparative lack of polish at KSC's tourist facilities. Existing displays were largely made up of trade show exhibits donated by NASA contractors. Later that year, a $2.3 million upgrade of the visitor complex began with added focus on the benefits of space exploration along with the existing focus on human space exploration.
In 1995, Delaware North Companies was selected to operate the visitor center. Between 1995 and 2007, the visitors center went through many changes, including the improvement of restaurants, retail shops, buses, and new exhibits. It is also when the visitor complex got its current name, Kennedy Space Center Visitor Complex. Since then, the facility has been entirely self-supporting and receives no taxpayer or government funding. Kennedy Space Center Visitor Complex was voted the 8th best museum in the United States by Trip Advisor in 2016. The Visitor Complex has had a visitation increase in the 2010s, in part due to the addition of the Space Shuttle Atlantis on display, and the increasing interest in STEM fields for children. NASA renewed the contract with Delaware North Companies through 2028.
Attractions
Included in the base admission is tour-bus transportation to Launch Complex 39 and the surrounding KSC property, and the Apollo/Saturn V Center. Previously, it also included admission to the Astronaut Hall of Fame, 6 miles (9.7 km) to the west. That building is now closed and the U.S. Astronaut Hall of Fame resides in a new exhibit at the visitor complex, Heroes & Legends. Since summer of 2025, the bus tour includes a visit to a four-story observation tower The Gantry at LC-39, which provides a 360° view of the entire site with launch pads, and visitors are able to take part in various interactive experiences at the Earth Information Center. An outdoor playground is available as well.
The Apollo/Saturn V Center, located 6 miles (9.7 km) north inside NASA's gates, is a large museum built around its centerpiece exhibit, a restored Saturn V launch vehicle, and features other space related exhibits, including an Apollo capsule. Two theaters allow the visitor to relive parts of the Apollo program. One simulates the environment inside an Apollo firing room during an Apollo launch, and another simulates the Apollo 11 Moon landing. The tour formerly included the Space Station Processing Facility (SSPF) where modules for the International Space Station were tested. The Visitor Complex includes two facilities run by the Astronauts Memorial Foundation. The most visible of these is the Space Mirror Memorial, also known as the Astronaut Memorial, a huge black granite mirror through-engraved with the names of all astronauts who died in the line of duty. Elsewhere on the Visitor Complex grounds is the foundation's Center for Space Education, which includes a resource center for teachers, among other facilities; and the Kurt Debus Conference Center. Heroes & Legends, which replaced the previous Early Space Exploration exhibit, houses the U.S. Astronaut Hall of Fame and several displays of artifacts. Among them is the Gemini 9A spacecraft, as well as a recreation of the Mercury Control Center using consoles and furniture relocated from the original building at Cape Canaveral Space Force Station. These were previously housed in the Mercury Mission Control facility, which was on the National Register of Historic Places, but it was demolished in May 2010 due to concerns about asbestos and the estimated $5-million cost to renovate the building after 40 years of exposure to salt air.
Space Shuttle Atlantis
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