Kevyn James Aucoin (; February 14, 1962 – May 7, 2002) was an American make-up artist, photographer and author. He authored several books with makeup techniques including facial contouring, which was relatively unknown in popular culture at the time, but pioneered and used in drag culture and stage makeup for decades prior.
Early life Aucoin was born in Shreveport, Louisiana and grew up in Lafayette, Louisiana. Born to a teenage single mother, he was adopted as an infant by Isidore Adrian Aucoin and Thelma (née Melancon) Aucoin. His three siblings, Carla, Kim, and Keith, were adopted as well. Aucoin was interested in makeup from the time he was a child, and frequently did his sisters' makeup and photographed the results with a Polaroid camera—something he'd do throughout his career. Afraid to buy makeup, he would shoplift it. The guilt of stealing and fear of getting caught made him stop. He realized he was gay at age six. His parents were unaware of their son's sexual orientation; his mother later said, "I didn't think Kevyn was a sissy; I just thought he was a gentle child." Years later, his parents became staunch advocates for LGBTQ rights, and started a chapter of P-FLAG in Lafayette. Aucoin was relentlessly bullied in school. In one instance, a teacher spanked his bare buttocks in class, which Aucoin later regarded as sexual abuse. The bullying escalated in high school. When he was chased by some classmates in a truck, he dropped out. He then enrolled in cosmetology school to take a makeup class. Instead, his self-taught skills resulted in his becoming the instructor at age 18. Aucoin then worked in a small corner of an exclusive women's store in Lafayette. But women were uncomfortable with a man doing their makeup. His mother Thelma recalled, "It was $30 for a makeup lesson, and these were women who paid $3,000 for a dress, but they'd never let him." In 1982, Aucoin moved to Baton Rouge, Louisiana, thinking a larger city could help build his career as a makeup artist. He soon experienced the homophobia he'd endured in Lafayette. Kevyn and two male friends went to Godchaux's, a local department store, to browse the newest makeup. A security guard approached them and said "upstairs or downtown"—meaning they could be taken to the store's security office or be arrested. All three men opted for the security office, where they were beaten by security personnel. Fearing for his life if he stayed in Louisiana, he moved to New York City with his then-boyfriend Jed Root, who sometimes posed as his manager.
Career The first year he was in New York, Aucoin did makeup on test models for free to build up his portfolio. He and Root were broke, living in an apartment that often had no heat. Word of his makeup skills began circulating, and he was contacted by Vogue. For the next year and a half, he worked daily with Vogue photographer Steven Meisel. In the three years following his first Vogue shoot, he did a total of 18 more. In 1984, he collaborated on Ultima 2 Nakeds line, the first line based solely on skin tones. However, his Vogue cover shoot with emerging supermodel Cindy Crawford in 1986 skyrocketed his career. During 1987–89, he did nine Vogue covers in a row, and an additional seven Cosmopolitan covers. He became one of the best-paid celebrity makeup artists in history. Unlike most makeup artists at the time, he would refuse to do makeup on models he felt were too young. Aucoin's philosophy was that every woman is beautiful within, and makeup was simply his tool for helping her discover that beauty. He wrote a regular column about this philosophy for Allure. A comment he made in a 2000 column, calling members of the National Rifle Association of America (NRA) "morons", drew a record amount of mail and a few death threats. In 1983, Revlon hired Aucoin, at the age of 21, as Creative Director for their prestige Ultima II line of cosmetics. A year later, Aucoin would launch The New Nakeds (later renamed The Nakeds), a cosmetics line that was a strong counterpoint to those available at the time. Linda Wells, editor of Allure magazine, said of the line: "It may not seem like it, but it was a powerful moment. Before, there were makeup lines for white women and others for black women. But he worked to design makeup for all skin tones. The idea was to empower a woman by revealing her natural beauty, and not to cover her up with layers of product." The New Nakeds embraced a radically different aesthetic than the norm of the time: foundations that featured a yellow undertone, instead of pink or peach; eyeshadows, lipstick and blushes were brown-based, neutral tones that were free of the pastel, vivid, or sparkly colors. Although Ultima II (and all of Revlon's beauty divisions) were in a decline at the time, the New Nakeds resuscitated interest in the brand and helped re-establish Ultima II as a viable competitor in the prestige arena. The colors, textures and finishes Aucoin created in the New Nakeds would serve as the most influential direction of the latter part of the century, and visible as brands MAC, Bobbi Brown, and Laura Mercier all launched with their version of the products Aucoin created years earlier.
Inoui cosmetics Later, Aucoin would work with Japanese cosmetics giant Shiseido on their Inoui line.
Celebrity work, writing, and appearances Aucoin worked with hundreds of celebrities, including Madonna, Whitney Houston, Cher, Tori Amos, Diana Ross, Jewel, Julianne Moore, Sharon Stone, Julia Roberts, Mary Tyler Moore, Brooke Shields, Christina Ricci, Isabella Rossellini, Cheri Oteri, Gina Gershon, Winona Ryder, Demi Moore, Kim Basinger, Liza Minnelli, Janet Jackson, Tina Turner, Gwyneth Paltrow, Lisa Marie Presley, Courtney Love, and Vanessa L. Williams. He began publishing his creations in books: The Art of Makeup, Making Faces, and Face Forward, two of which became Time magazine best sellers; Making Faces debuted at number one. Face Forward was widely noted for introducing makeup sculpting and contouring to the general public for the first time. In 1999 he received an honorary diploma from Harvey Milk High School for his support of gay and transgender youth.
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