Kizuna AI (Japanese: キズナアイ, Hepburn: Kizuna Ai) is a Japanese virtual YouTuber (VTuber) and fictional character currently part of Kizuna AI Inc., a subsidiary of digital entertainment company Activ8. From her debut in 2016 until 2021, she was the most subscribed VTuber on YouTube, with more than 4 million subscribers across three YouTube channels and 1 million subscribers on the Chinese video platform Bilibili. Kizuna AI posted her first YouTube video on her "A.I.Channel" on 29 November 2016. A second channel, "A.I.Games", was opened in March 2017 for gaming content, and a third, "A.I.Channel China", opened in June 2019 for a Chinese audience. Although the first channel to use a Computer Generated (CG) avatar for vlogging purposes on YouTube was the channel of English-Japanese Ami Yamato, who debuted her first video in 2011, Kizuna was the world's first modern virtual YouTuber with characteristics typically ascribed to them, much like the one who coined the term Virtual YouTuber. Kizuna's video content is similar to many other YouTubers, consisting primarily of discussions, Q&A videos, and more traditional "Let's Play" videos, although in years later, she also began to livestream at least one time per week. Because Kizuna primarily communicates in Japanese, fans contributed translations for her videos, and there were entire unofficial communities built around these translators, filling the void of an official English community until 2020 when official subtitles started. Kizuna has performed at various anime conventions, at virtual concerts, and has also worked with many game companies. She has also appeared on television shows and has starred in commercials not limiting herself to YouTube, to the point of appearing in mid-Shibuya. She has become a popular virtual celebrity worldwide. Starting in 2016, Kizuna AI was originally managed directly by Activ8, the company that created her, under the name Project A.I. In 2018, the project was moved to in-house agency upd8. Following an announcement on 24 April 2020, Activ8 announced that Kizuna AI was moved from upd8 to a new subsidiary company dedicated exclusively to her, called Kizuna AI Inc. With the announcement, Japanese voice actress Nozomi Kasuga (春日望) also disclosed her role as the voice model of Kizuna AI and advisor of the new company. Kizuna AI Inc. formally started activities on 11 May 2020, with Eriko Matsumoto (松本恵利子) as the CEO.
Production Kizuna is an online virtual character completely constructed using software. As the identities of producers in the background are not revealed, video animators, producers, video editors, and players of games are unknown. Kizuna's YouTube channels are thought to be managed by an entire production crew, and the choice to remain anonymous comes from the wish to keep the concept of a virtual idol intact. This has caused speculation regarding the operation crew and technology. Kizuna's videos are produced by Tokyo-based digital production company Activ8. All crew members known so far to be involved in Kizuna's design are already well known. These include En Morikura in character design, Tomitake in 3D modelling, and Tda in modelling supervision. Morikura is an artist well known for illustration. Tomitake has designed many 3D models, and works alongside Tda, an expert in the MikuMikuDance 3D modelling field. The identity of Kizuna AI's voice model had long been unknown; however, on 24 April 2020 it was announced on Twitter that voice actress Nozomi Kasuga provides her voice.
Design and personality Kizuna is aware that she is a virtual character, and claims that she is an independent artificial intelligence (hence the "AI" in her name). An October 2018 article from BBC Capital noted a Mattel advertisement campaign for Barbie in 2015 with the same concept. In her first video, Kizuna introduces herself. Apart from the general meaning of "artificial intelligence", "AI" is also a pun on the kanji "愛", meaning "love" while "Kizuna" (絆) means to bond, bind and/or connect. Kizuna is designed as a young and beautiful 2.5D animated girl with moe elements, which attracts many YouTube users. Kizuna's appearance age is roughly sixteen years old, though she revealed that she is only five, with her birthday on 30 June. She has a height of 156 cm (5 ft 1 in), a weight of roughly 46 kg (101 lb), and her three measurements are 85-59-83 (34–24–33). Kizuna's overall appearance uses a pink and white color palette. She has long flowing hair, coupled with a futuristic gradient hair dye of pink. She wears a pink wobbly hairband with a butterfly knot. The hairband has a double-leaf heart-shaped design, corresponding to the word "Ai", meaning "love", in her name, and Kizuna's sleeveless white top brings about a futuristic aesthetic. It is designed to put emphasis on her back and body, as well as to make her appear slimmer. Embroidered above her chest is the letter "A". Her arm sleeves and thigh highs are decorated with lace, while her thigh highs and shorts form a zettai ryoiki area in her design. Kizuna is a passionate fan of Love Live! and Love Live! School Idol Festival; her favourite character is Nico Yazawa. During an interview with Panora, Kizuna mentioned that she pays close attention to idol groups such as Keyakizaka46 and Nogizaka46. Kizuna likes how idols follow their dreams just like herself. In her character design, she also likes to spend time in virtual space playing video games.
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