Language ideology (also known as linguistic ideology) is, within anthropology (especially linguistic anthropology), sociolinguistics, and cross-cultural studies, any set of beliefs about languages as they are used in their social worlds. Language ideologies are conceptualizations about languages, speakers, and discursive practices. Like other kinds of ideologies, language ideologies are influenced by political and moral interests, and they are shaped in a cultural setting. When recognized and explored, language ideologies expose how the speakers' linguistic beliefs are linked to the broader social and cultural systems to which they belong, illustrating how the systems beget such beliefs. By doing so, language ideologies link implicit and explicit assumptions about a language or language in general to their social experience as well as their political and economic interests.
Applications and approaches
Definitions Scholars have noted difficulty in attempting to delimit the scope, meaning, and applications of language ideology. Paul Kroskrity, a linguistic anthropologist, describes language ideology as a "cluster concept, consisting of a number of converging dimensions" with several "partially overlapping but analytically distinguishable layers of significance", and cites that in the existing scholarship on language ideology "there is no particular unity . . . no core literature, and a range of definitions." One of the broadest definitions is offered by Alan Rumsey, who describes language ideologies as "shared bodies of commonsense notions about the nature of language in the world." This definition is seen by Kroskrity as unsatisfactory, however, because "it fails to problematize language ideological variation and therefore promotes an overly homogeneous view of language ideologies within a cultural group." Emphasizing the role of speakers' awareness in influencing language structure, Michael Silverstein defines linguistic ideologies as "sets of beliefs about language articulated by users as a rationalization or justification of perceived language structure and use." Definitions that place greater emphasis on sociocultural factors include Shirley Heath's characterization of language ideologies as "self-evident ideas and objectives a group holds concerning roles of language in the social experiences of members as they contribute to the expression of the group", as well as Judith Irvine's definition of the concept as "the cultural system of ideas about social and linguistic relationships, together with their loading of moral and political interests."
Critical vs. neutral approaches The basic division in studies of language ideology is between neutral and critical approaches to ideology. In neutral approaches to language ideology, beliefs or ideas about a language are understood to be shaped by the cultural systems in which it is embedded, but no variation within or across these systems is identified. Often, a single ideology will be identified in such cases. Characterizations of language ideology as representative of one community or culture, such as those routinely documented in ethnographic research, are common examples of neutral approaches to language ideology. Critical approaches to language ideology explore the capacity for language and linguistic ideologies to be used as strategies for maintaining social power and domination. They are described by Kathryn Woolard and Bambi Schieffelin as studies of "some aspects of representation and social cognition, with particular social origins or functional and formal characteristics." Although such studies are often noted for their discussions of language politics and the intersection between language and social class, the crucial difference between these approaches to language ideology and neutral understandings of the concept is that the former emphasize the existence of variability and contradiction both within and amongst ideologies, while the latter approach ideology as a conception on its own terms.
Areas of inquiry
Language use and structure Many scholars have argued that ideology plays a role in shaping and influencing linguistic structures and speech forms. Michael Silverstein, for example, sees speakers' awareness of language and their rationalizations of its structure and use as critical factors that often shape the evolution of a language's structure. According to Silverstein, the ideologies speakers possess regarding language mediate the variation that occurs due to their imperfect and limited awareness of linguistic structures, resulting in the regularization of any variation that is rationalized by any sufficiently dominant or culturally widespread ideologies. This is demonstrated by such linguistic changes as the rejection of "he" as the generic pronoun in English, which coincided with the rise of the feminist movement in the second half of the twentieth century. In this instance, the accepted usage of the masculine pronoun as the generic form came to be understood as a linguistic symbol of patriarchal and male-dominated society, and the growing sentiment opposing these conditions motivated some speakers to stop using "he" as the generic pronoun in favor of the construction "he or she." This rejection of generic "he" was rationalized by the growing desire for gender equality and women's empowerment, which was sufficiently culturally prevalent to regularize the change. Alan Rumsey also sees linguistic ideologies as playing a role in shaping the structure of a language, describing a circular process of reciprocal influence where a language's structure conditions the ideologies that affect it, which in turn reinforce and expand this structure, altering the language "in the name of making it more like itself." This process is exemplified by the excessive glottalization of consonants by bilingual speakers of moribund varieties of Xinca, who effectively altered the structure of this language in order to make it more distinct from Spanish. These speakers glottalized consonants in situations in places more competent speakers of Xinca would not because they were less familiar with the phonological rules of the language and also because they wished to distinguish themselves from the socially-dominant Spanish-speakers, who viewed glottalized consonants as "exotic."
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