Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group. It is also known as Home of the Brick with reference to Billund, where Lego originates. Visitors can experience a variety of activities during their visit, including physically and digitally building with Lego bricks, programming robots and animating models. The centre's visitor experience includes four experience zones, two exhibitions and the Lego Museum, which showcases the history of the Lego brand and company. Lego House has been recognised for its innovative design, which aimed to reflect the Lego brand. The building incorporates 21 staggered blocks that resemble Lego bricks, with nine roof terraces containing children's play areas. The house was designed by the Bjarke Ingels Group and was inaugurated on 28 September 2017. The building is owned and maintained by Lego System A/S.
Concept The inspiration for Lego House originated in the Lego Idea House, which is located on the main street in Billund. The idea for building Lego House was conceived from a desire to share the company's history and values, whilst also inspiring visitors to play and interact with Lego bricks.
In his opening speech, Kjeld Kirk Kristiansen, the majority owner of The Lego Group described his vision for the building.My vision with this house is to create the ultimate Lego experience which truly unfolds the endless possibilities there are with our bricks and our Lego system of play and have all these experiences in one house, the home of the brick.In addition to its concept as a visitor centre, Lego House was also created to offer a communal urban space to the local community, due to its central location in Billund, with many areas of the complex, such as the roof terraces, having been designed to be entirely free to enter. For this reason, all of the public facilities, such as the shop and restaurant, were planned to be accessible from a free public area on the ground floor of the building.
Design Lego House was designed to resemble a pile of 21 white Lego bricks that have been built on top of each other. The building consists of a series of interconnecting modular spaces, which house the exhibition and experience areas for visitors. The entire construction consists of 8,500m² above ground and 3,400m² of basement space. The modular spaces can be visited by the use of a series of stairways, ramps and bridges, however, each was designed to be used independently.
In 2017, Danish architect, Bjarke Ingels explained his vision for the building's unique design.The building itself reflects what LEGO play and the LEGO values are all about. The brick has been incorporated into the architecture in a simple but ingenious way, and visualises the systematic creativity that lies at the very core of all LEGO play.Although the building appears to resemble a pile of interlocking bricks, the complete design was entirely systematic. The original design of the building took inspiration directly from the Lego brick itself. Ingels explained how the proportions of the Lego brick provide a golden ratio in architecture and have therefore been used throughout the entire building.Just like in nature, the Fibonacci sequence or golden ratio, in the built environment the 2x4 proportion of Lego is golden. We used this everywhere, we scaled up the height to about 18 cm then the length becomes 60 cm long and it is a good useful proportion for cabinetry and building materials. In the entire façade – inside and outside – we never cut a façade module, it is either 30 or 60 cm. We never broke the rules. That’s how you get into masonry heaven.Many features of the building's architecture incorporate the standard design elements of the Lego brick. The modular spaces were built with the exact proportions of a Lego brick, while the white tiles that cover the building also have the proportions of a classic 2x4 brick. In addition, the porthole skylights in the roof of the Keystone Gallery, which sits on top of the entire structure, are circular to mimic eight studs on the top of a Lego brick, and radiate eight beams of light to welcome visitors. The roof terraces were also painted in bright colours to mimic the bright colours of Lego bricks.
Both the internal spaces and external façade of the building were carefully considered during the planning stage. White ceramic tiles were used on the external façade to reflect the light and create a subdued form, in an effort to avoid overloading Billund with too much colour. The Lego colour palette was used carefully and was mainly confined to the interior spaces, particularly the floors, to create fluid movement between spaces and to help direct visitors around the building. In contrast to its subtle appearance from the ground, visitors arriving by air are able to get an aerial view of the primary colours on the top of the building. The building's design dictated a complete absence of columns within the internal space and also on the external façade of the building. The base of the building is surrounded by a plaza, which is freely open to the public. The plaza space was designed to be open, and features no walls or columns. In order to achieve unobstructed internal spaces, the 21 modular rooms were hung from a steel bridge. Lego House was designed to be an interactive experience for visitors both internally and externally. The external structure incorporates wide pixelated terraces, which allow visitors to climb the outside of the building in order to access the roof terraces.
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