science

Life Is Good Company

Life Is Good Company is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Life Is Good Company rather than just read about it. In short: The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and notable for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good." History In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts. They began selling their des…

Key takeaways

Life Is Good Company belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Life Is Good Company to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Life Is Good Company from memory before moving on to harder problems.

Reference excerpt

The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and notable for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good."

History

In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts. They began selling their designs in the streets of Boston and out of an old van at colleges and street fairs along the East Coast of the United States. In 1994, following a not-so-successful road trip, they returned to Boston, unsure of the future of their business. It was their common practice to gather friends at their apartment following such trips to share stories and to ask their friends to comment on drawings and sayings posted on their living room walls. On this occasion, one drawing received considerable favorable attention from their friends — the head of a beret-wearing, smiling stick figure and the phrase "Life is good." The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by 2007.

Life is Good expanded its product lines from T-shirts and caps in the early years to a full line of apparel for men, women, and children, as well as an increasing number of accessories categories. They offer over 900 different items. Products are sold online via the company's website, in approximately 4,500 retail stores in the United States, and in 30 countries. Life is Good donates 10% of its profits to their Life is Good Kids Foundation.

References

Sources Bergeson, Laine (March 2011). "The Good Life". Experience L!fe Magazine. Retrieved 2011-08-18. Bert Jacobs, John Jacobs, Steve Gross, Jim Laughlin (2011-05-02). The Boss: Bert and John Jacobs, Life is good. Boston: NECN. "Life is good at Fitchburg State". Fitchburg State. 2008-07-16. Retrieved 2011-08-18. "Life is good: Words of Wisdom from the Brothers Behind the T-Shirts". WholeLiving.com/Body+Soul Magazine. December 2009. Retrieved 2011-08-18. Rifkin, Glenn (2007-11-22). "Millions in Sales From 3 Simple Words". New York Times. Retrieved 2011-08-18. Shallard, Sheri (May 2008). "Grand Profile: Life is good. "Optimists Only"" (PDF). WSA Magazine/sportstextiles.com. Retrieved 2011-08-18. "Sports, Leadership & Life >> John Jacobs". WEEI Sports Radio Network. 2009-08-15. Archived from the original on 2011-07-13. Retrieved 2011-08-18. Soong, Jennifer (December 2004). "the sunshine boys" (PDF). Worthwhile Magazine. Retrieved 2011-08-18.

External links Official website

Illustrations

Life is Good corporate logo, 2011–2015

Life is Good corporate logo, 1994–2011

Worked examples

Example 1 — a first encounter with Life Is Good Company

Start with the simplest possible case. Write down what Life Is Good Company claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Life Is Good Company before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Life Is Good Company ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Life Is Good Company

In research: Life Is Good Company appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Life Is Good Company in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Life Is Good Company is common in secondary-school and first-year university syllabi. It links to neighbouring topics 1994 establishments in Massachusetts, American companies established in 1994, Clothing companies established in 1994, so understanding it makes those chapters shorter.
In everyday life: Look for Life Is Good Company outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

Ask Teacher Smith questions about this articleOpens your AI tutor with a question about “Life Is Good Company” →

Affiliate

Preply — study more efficiently by working with a personal tutor. 50% off.

How to study Life Is Good Company in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Life Is Good Company means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Life Is Good Company out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Life Is Good Company in simple terms?

Why does Life Is Good Company matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Life Is Good Company?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Life Is Good Company.