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Likert scale

Likert scale is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Likert scale rather than just read about it. In short: A Likert scale ( LIK-ərt,) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often used interchangeably with rating scale, although there are other types of rating scales.

Likert scale — main illustration
Likert scale — illustration

Key takeaways

  • Likert scale belongs to science; place it in that map before memorising details.
  • Learn the definition first, then one example that makes the definition concrete.
  • Connect Likert scale to a quantity you can measure, compute or draw — that is where exam questions come from.
  • Reproduce the core statement of Likert scale from memory before moving on to harder problems.

Reference excerpt

A Likert scale ( LIK-ərt,) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often used interchangeably with rating scale, although there are other types of rating scales. Likert distinguished between a scale proper, which emerges from collective responses to a set of items (usually eight or more), and the format in which responses are scored along a range. Technically speaking, a Likert scale refers only to the former. The difference between these two concepts has to do with the distinction Likert made between the underlying phenomenon being investigated and the means of capturing variation that points to the underlying phenomenon. When responding to a Likert item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements. Thus, the range captures the intensity of their feelings for a given item. A Likert scale can be scored as the simple sum or average of its constituent Likert item scores. In so doing, Likert scaling assumes distances between each choice (answer option) are equal. Many researchers employ a set of such items that are highly correlated (that show high internal consistency) but also that together will capture the full domain under study (which requires less-than perfect correlations). Others hold to a standard by which "All items are assumed to be replications of each other or in other words items are considered to be parallel instruments". By contrast, modern test theory treats the difficulty of each item (the ICCs) as information to be incorporated in scaling items.

Composition

A Likert scale consists of several Likert items, where a composite (total) score typically is computed as the sum (or average) of the item scores. Because many Likert scales pair each constituent Likert item with its own instance of a visual analogue scale (e.g., a horizontal line, on which the subject indicates a response by circling or checking tick-marks), an individual item is itself sometimes erroneously referred to as being or having a scale, with this error creating pervasive confusion in the literature and parlance of the field. A Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with level of agreement/disagreement being the dimension most commonly used. Well-designed Likert items exhibit both "symmetry" and "balance". Symmetry means that they contain equal numbers of positive and negative positions whose respective distances apart are bilaterally symmetric about the "neutral"/zero value (whether or not that value is presented as a candidate). Balance means that the distance between each candidate value is the same, allowing for quantitative comparisons such as averaging to be valid across items containing more than two candidate values. The format of a Likert item typically is composed of five or seven response options. The five-response-option item originally proposed by Rensis Likert was:

Strongly disapprove Disapprove Undecided Approve Strongly approve However, this eventually was replaced by "degree of agreement" response options; e.g.,

Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree A Likert item with seven response options adds an additional pair of response options (e.g., "slightly agree" and "slightly disagree," "somewhat agree" and "somewhat disagree," or "moderately agree" and "moderately disagree"). Likert scaling is a bipolar scaling method, measuring either positive or negative response to a statement. Sometimes even-point response options are used, where the middle option of "neither agree nor disagree" is not available. This is sometimes called a "forced choice" method, since the neutral option is removed. The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert item. Likert scales may be subject to distortion from several causes. Respondents may:

… excerpt ends here. Continue reading the full article.

Illustrations

Likert scale illustration
Likert scale: An example questionnaire about a website design, with answers as a Likert scale
An example questionnaire about a website design, with answers as a Likert scale

Worked examples

Example 1 — a first encounter with Likert scale

Start with the simplest possible case. Write down what Likert scale claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Likert scale before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Likert scale ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Likert scale

In research
Likert scale appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry
Engineering practice reuses Likert scale in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom
Likert scale is common in secondary-school and first-year university syllabi. It links to neighbouring topics American inventions, Rating scales, so understanding it makes those chapters shorter.
In everyday life
Look for Likert scale outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.
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How to study Likert scale in 20 minutes

  1. Read the reference excerpt below once, without taking notes.
  2. Close the page and write down what Likert scale means in your own words.
  3. Compare your version with the excerpt and mark what you missed.
  4. Work through the three examples above with pen and paper.
  5. Explain Likert scale out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Likert scale in simple terms?

A Likert scale ( LIK-ərt,) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, which is commonly used in research questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type…

Why does Likert scale matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Likert scale?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Likert scale.

Tags

  • American inventions
  • Rating scales

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