computer science

Linktree

Linktree is a computer science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Linktree rather than just read about it. In short: Linktree is an Australian freemium social media reference landing page service provider headquartered in Melbourne. It was developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys.

Key takeaways

Linktree belongs to computer science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Linktree to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Linktree from memory before moving on to harder problems.

Reference excerpt

Linktree is an Australian freemium social media reference landing page service provider headquartered in Melbourne. It was developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys. Founded in 2016, it serves as a landing page for a person or company's entire associated links in social media, which rarely allows linking to multiple sites. The site was inspired by the developers' annoyance with social media that cannot or do not allow multiple hyperlinks. In 2022, Linktree became a unicorn after a funding round of $152 million which valued it at $1.7 billion.

History Linktree was established in 2016, out of annoyance regarding social media that do not allow multiple hyperlinks in profiles. The site was created in six hours. It is reported to have gained 3,000 users overnight, which caused the server to crash due to overload. In 2018, Instagram banned the site due to spam, although it was lifted and Instagram issued an apology. It was reported that Linktree, started as a link-in-bio tool for Instagram, was banned from Instagram in 2018, since it was noted as "breaking the community standards," specifically as a spam website. Linktree stated that they were "working on it" with their "representatives on Instagram." This ban was lifted after thousands of users advocated on Linktree's behalf. Although the ban was lifted and Instagram issued an apology, as of March 2021, Instagram accounts for less than 40% of Linktree's profile traffic. In December 2018, the number of users reached 1 million, then 3 million by the end of 2019. By October 2020, Linktree had gained more than 8 million users. As of March 2021, the number of users reached nearly 16 million, with an increase of 300% over the previous year. In August 2021, Linktree announced the acquisition of smart link provider Odesli to become a "one-stop-shop" for musicians seeking to monetize their art.

Features and subscriptions Linktree is a freemium service: it is free, but also offers a 'Pro' subscription launched in April 2017, which gives more benefits, such as more customization options, more detailed analytics, email sign-up integration, removal of the Linktree logo, etc. Users can upload as many links as they wish despite not subscribing. Pro analytics allows users to view their click-through rates. Both offerings allow users to create a personalized and customizable page, that houses all social media links and official websites. Linktree also partnered with Amazon, allowing users to upload their Amazon store profile as an affiliate link. Amid the George Floyd protests, Linktree allowed users to adopt a 'Support Anti-Racism' icon, which pops a tab linking visitors to articles to further understand racism, organizations to donate to, and places to protest.

Accolades In 2019, Linktree was included in CNBC's 'Upstart 100' list of "brightest, most intriguing, young startups promising to become the great companies of tomorrow." In March 2020, Fast Company placed Linktree as fourth place in the 'Most Innovative Companies of 2020' list in the 'Social media' category for "making Instagram's 'link in bio' into a sleek menu for sharing articles, merch, or paid partnerships." For comparison's sake, in that year the first place was Cameo and the third Pinterest; while the fourth place of other years were Reddit (2018 and 2021), Are.na (2019) and Genies, Inc. (2022).

Funding On 27 October 2020, Linktree announced that it had received US$10.7 million in Series A financing from Airtree Ventures and Insight Partners. The funding is the company's first from an institutional investor. On 26 March 2021, Linktree announced the closing of a $45M Series B financing round. The round was co-led by Index Ventures and Coatue, with participation from returning investors Airtree Ventures and Insight Partners. In 2022, Linktree raised $152 million at a valuation of $1.7 billion. The investment round led by Index Ventures and Coatue Management.

See also Online advertising Advertising network

References

External links Official website

Worked examples

Example 1 — a first encounter with Linktree

Start with the simplest possible case. Write down what Linktree claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In computer science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Linktree before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Linktree ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Linktree

In research: Linktree appears in computer science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Linktree in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Linktree is common in secondary-school and first-year university syllabi. It links to neighbouring topics Australian companies established in 2016, Business services companies established in 2016, Companies based in Melbourne, so understanding it makes those chapters shorter.
In everyday life: Look for Linktree outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Linktree in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Linktree means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Linktree out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Linktree in simple terms?

Linktree is an Australian freemium social media reference landing page service provider headquartered in Melbourne. It was developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys.

Why does Linktree matter?

Because it connects several computer science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Linktree?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Linktree.