Internet phenomena are social and cultural phenomena specific to the Internet, such as Internet memes, which include popular catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly and become more widespread because the instant communication facilitates word of mouth transmission. This list focuses on the Internet phenomena which are accessible regardless of local internet regulations.
Advertising and products
15.ai – A free web application launched in 2020 that uses artificial intelligence to generate text-to-speech voices of fictional characters from popular media. The website is credited with popularizing AI voice cloning in memes and content creation. Amazon Coat – An unnamed coat sold on the online store Amazon.com by the Chinese clothing brand Orolay, previously known for its home furnishings. It became a viral phenomenon from the period between December 2018 and the COVID-19 pandemic. Beanie Babies – Cited as being the world's first Internet sensation in 1995. Cerveza Cristal – A Chilean beer company that produced a series of advertisements during a Star Wars original trilogy broadcast in 2003. The commercials, titled The Force is with Cristal Beer, would air seamlessly with the scenes in the trilogy, such as a pair of hands like Obi-Wan Kenobi's opening a chest, revealing the beer. The advertisements were critically acclaimed in the country and became internationally viral on Twitter in March 2024. Cooks Source infringement controversy – This publication drew backlash after it committed copyright infringement by using an online article without permission for commercial purposes. This backlash further increased due to Cooks Source's response which showed a misunderstanding of copyright and an increasing agitation to the original writer of the article. Dumb Ways to Die – A 2012 Metro Trains Melbourne safety campaign that became popular on the Internet in November 2012. Elf Yourself (2006) and Scrooge Yourself (2007) – Interactive websites created by Jason Zada and Evolution Bureau for OfficeMax's holiday season advertising campaign. Elf Yourself allows visitors to upload images of themselves or their friends, see them as dancing elves, and includes options to save or share the video. According to ClickZ, visiting the Elf Yourself site "has become an annual tradition that people look forward to". While not selling any one specific product, the two were created to raise consumer awareness of the sponsoring firm. Flex Tape – An infomercial of the product Flex Tape. It became a meme after YouTuber JonTron made a video reviewing the infomercial. FreeCreditReport.com – A series of TV commercials that were posted on the Internet; many spoofs of the commercials were made and posted on YouTube. HeadOn – A June 2006 advertisement for a homeopathic product claimed to relieve headaches. Ads featured the tagline, "HeadOn. Apply directly to the forehead", stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose. The ads were successively parodied on sites such as YouTube and even rapper Lil Jon made fun of it. Horse ebooks / Pronunciation Book – A five-year-long viral marketing alternate reality game for a larger art project developed by Synydyne. "Horse_ebooks" was a Twitter account that seemed to promote e-books, while "Pronunciation Book" was a YouTube channel that provided ways to pronounce English words. Both accounts engaged in non-sequiturs, making some believe that the accounts were run by automated services. Pronunciation Book shifted to pronouncing numerals in a countdown fashion in mid-2013, concluding in late September 2013 revealing the connection to Horse_ebook and identity of Synydyne behind the accounts, and the introduction of their next art project. Kerfuś – A robot with cat face used as a mascot for Carrefour. The robot became viral in Poland in 2022, where Kerfuś became the main character of many memes and erotic pictures. Little Darth Vader – An advertisement by Volkswagen featuring young Max Page dressed in a Darth Vader costume running around his house trying to use "the Force". It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular. As of 2013 it was the most shared ad of all time. LowerMyBills.com – Banner ads from this mortgage company feature endless loops of cowboys, women, aliens, and office workers dancing. The Man Your Man Could Smell Like – A television commercial starring Isaiah Mustafa reciting a quick, deadpan monologue while shirtless about how "anything is possible" if men use Old Spice. It eventually led to a popular viral marketing campaign which had Mustafa responding to various Internet comments in short YouTube videos on Old Spice's YouTube channel. "Mac Tonight/Moon Man" – A McDonald's commercial made to promote dinner sales. Starting in 2007, the character in the commercial, "Mac Tonight" was used in videos where he is depicted promoting violence against minorities and promoting the KKK with racist parodies of rap songs. The best-known parody, "Notorious KKK" (a parody of "Hypnotize" by The Notorious B.I.G.), has accumulated over 119,000 views on YTMND.
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