Seinfeld ( SYNE-feld) is an American television sitcom created by Larry David and Jerry Seinfeld. It originally aired on NBC from July 5, 1989, to May 14, 1998, with a total of nine seasons consisting of 180 episodes. Its ensemble cast stars Seinfeld as a fictionalized version of himself and focuses on his personal life with his three friends: best friend George Costanza (Jason Alexander), ex-girlfriend Elaine Benes (Julia Louis-Dreyfus), and eccentric apartment neighbor Cosmo Kramer (Michael Richards). Seinfeld is set mostly in and around the titular character's apartment in Manhattan's Upper West Side in New York City. It has been described as "a show about nothing", often focusing on the minutiae of daily life. Interspersed in all episodes of the first seven seasons are moments of stand-up comedy from the fictional Jerry Seinfeld, frequently related to the episode's events. As a rising comedian in the late 1980s, Jerry Seinfeld was presented with an opportunity to create a show with NBC. He asked Larry David, a fellow comedian and friend, to help create a premise for a sitcom. The series was produced by West/Shapiro Productions and Castle Rock Entertainment and is distributed in syndication by Sony Pictures Television. It was largely written by David and Seinfeld along with scriptwriters. A favorite among critics, the series led the Nielsen ratings in Seasons 6 and 9 and finished among the top two (along with ER of the same network) every year from 1994 to 1998. Only two other shows—I Love Lucy and The Andy Griffith Show—finished their runs at the top of the ratings. Seinfeld is universally regarded as one of the greatest and most influential American shows of all time. Its most renowned episodes include "The Chinese Restaurant", "The Soup Nazi", "The Parking Garage", "The Marine Biologist", "The Contest", and "The Strike", which introduced the December 23rd holiday of Festivus. E! named the series the "Number 1 reason [why] the '90s ruled". Quotes from numerous episodes have become catchphrases in popular culture.
Production
Conception Seinfeld began as a 23-minute pilot titled "The Seinfeld Chronicles". Created by Jerry Seinfeld and Larry David, developed by NBC executive Rick Ludwin, and produced by Castle Rock Entertainment, it was a mix of Seinfeld's stand-up comedy routines and idiosyncratic, conversational scenes focusing on mundane aspects of everyday life like laundry, the buttoning of the top button on one's shirt, and the effort by men to interpret the intent of women spending the night in Seinfeld's apartment. The pilot was filmed at Stage 8 of Desilu Cahuenga studios, the same studio where The Dick Van Dyke Show was filmed (seen by the crew as a good omen), and was recorded at Ren-Mar Studios in Hollywood. The pilot was first screened to a group of two dozen NBC executives in Burbank, California, in early 1989. This one, however, did not yield the explosion of laughter garnered by the pilots for the decade's previous NBC successes like The Cosby Show and The Golden Girls. Brandon Tartikoff was not convinced the show would work. A Jewish man from New York himself, Tartikoff characterized it as "Too New York, too Jewish". Test audiences were even harsher. NBC's practice at the time was to recruit 400 households by phone to ask them to evaluate pilots it aired on an unused channel on its cable system. An NBC research department memo summarized the pilot's performance among the respondents as "weak", which Warren Littlefield, then second-in-command in NBC's entertainment division, called "a dagger to the heart". Comments included, "You can't get too excited about two guys going to the laundromat", "Jerry's loser friend George isn't a forceful character", "Jerry needs a stronger supporting cast", and "Why are they interrupting the stand-up for these stupid stories?" Seinfeld and David did not see the memo for several years, but after they became aware of it, they hung it in a bathroom on the set. Seinfeld comments, "We thought, if someone goes in to use this bathroom, this is something they should see. It fits that moment." Around the time the show's pilot was filmed, Castle Rock Entertainment had also produced another pilot for NBC that featured Ann Jillian in her almost-similarly eponymous TV series. When The Seinfeld Chronicles tested poorly with audiences, Castle Rock focused on Jillian's series, which tested better with audiences and received a full-season order. Ann Jillian lasted only a single season of 13 episodes and was off the air by the end of 1990.
First seasons When NBC announced its 1989–90 (primetime) schedule in May 1989, The Seinfeld Chronicles was not included, but the show's supporters did not give up. The pilot first aired on July 5, 1989, and finished second in its time slot against the CBS police drama Jake and the Fatman, receiving a Nielsen rating of 10.9/19. The ratings did not exhibit the regional skew Tartikoff predicted, much to the encouragement of the show's supporters. Ludwin canceled one of the Bob Hope specials budgeted for that season so the entertainment division had the money to order four more episodes of The Seinfeld Chronicles, which formed the rest of the show's first season (the series was by then retitled to Seinfeld)—a move without which Chicago Tribune columnist Phil Rosenthal later said there "would be no Seinfeld". Although this was a very low order number for a new series—and the smallest sitcom order in TV history—Castle Rock failed to find any other buyers when it shopped the show to other networks, and accepted the order. Seinfeld did not return to the airwaves until May 30, 1990, and it was another three years before it became a Top 5-rated show. Preston Beckman, in charge of NBC's research department at the time, reminisced, "The show was different. Nobody had seen anything like it. It wasn't unusual for poor-testing shows to get on the air, but it was very rare that they became hits." When the program was first repeated on July 5, 1990, it received a rating of 13.9/26. These ratings were high enough to secure a second season. NBC research showed that the show was popular with young male adults, a demographic sought after by advertisers. This gave NBC an incentive to keep broadcasting the show. One DVD reviewer, Britt Gillette, wrote that "this initial episode exhibits the flashes of brilliance that made Seinfeld a cultural phenomenon."
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