The Flower District of Downtown Los Angeles is a six block floral marketplace, consisting of nearly 200 wholesale flower dealers, located within the LA Fashion District. What started almost 100 years ago as a small flower mart near Santa Monica, California, has grown into the United States' largest wholesale flower district in its current downtown location. The Market is open very early in the morning, Monday–Saturday, and closes in the early afternoon. Every commercially available cut flower can be purchased there.
History In the early 1900s, Los Angeles area flower farmers drove their horse-drawn wagons to the downtown Los Angeles produce market to sell their flowers. In 1905, James Vawter, a prominent Santa Monica grower of carnations, established on Spring Street the first dedicated flower market. By 1910, the local Japanese American farmers (54 Issei, first generation Japanese) had organized a flower market, which they incorporated in January 1912. It became known as the Southern California Flower Market and was located for a time at 421 Wall Street. Within a few years after, the European immigrants, who could not participate in the Japanese-American flower market, began to come together to offer their locally grown flowers for sale to florists and nursery owners. They organized around 1917 and incorporated in January 1921 as the American Florists' Exchange dba Los Angeles Flower Market. Their first market was on Winston Street between Fourth and Fifth streets. Eventually, both markets relocated to larger quarters in the 700 block of South Wall Street in Los Angeles, where they operate today as the core of the country's largest flower district. Since those early days, both markets have expanded and modernized and organized together as the Los Angeles Flower District. Several storefront businesses on Wall Street and San Julian Street are also included in the District. The District offers a "badge program" for member florists, event planners and others who qualify to purchase goods at wholesale prices which in 2009 included some 4,500 members. In the 1990s and early 2000s, dozens of small flower malls and shops came downtown to do business near the renowned, historic Los Angeles Flower District; they consider themselves part of the District. Today, the general public shops throughout the area for its flowers and floral supply products alongside the retail florists and wedding and event planners. The District stretches from San Pedro Street west to Maple Street, from Seventh Street south to Ninth Street. But the two historic, major markets built the strong foundation of trust and quality through tenant-wholesalers who have supplied and shipped fresh flowers to customers across America for almost 100 years. A prominent area here is the California Flower Mall. Inside are more than 45,000 square feet (4,200 m2) of fresh cut flowers and potted plants. More than 50 vendors provide floral industry professionals and the general public with exotic blooms from all corners of the earth. The flower district has made plans to renovate and expand in its business. The plan is to build a 15-story building next to the warehouses where the flower markets are held in now. It would be the southern half of the property, where maple street and 7th street lie. The 15-story building would include 323 residential units. That would take up the top 12 stories and the rest would be for office space, retail space, wholesale market space and restaurants. The project is said to finish in 2019.(need citation) Market Structure and Operations
The Los Angeles Flower District is made up of two main markets, which are: the original Los Angeles Flower Market and the Southern California Flower Market. Both markets are located across from each other on Wall Street. Together they form a larger center where flowers are sold to both businesses and to the public. This market has been an important part of Los Angeles for over 100 years and is set up to serve different types of buyers. Market Structure
The Market is made up of small independent vendors working in the same space. Most of these vendors are family- owned and operated, and many have been there for many years.This creates a strong sense of community, while each vendor runs their business in their own way. Because of this, prices, products, and quality can be different at each stall, so buyers often compare options before choosing what they want. Each vendor specializes in different products. Some vendors sell fresh flowers and greenery from California farms, and other vendors transport their flowers from different countries, such as:
Mexico Colombia Ecuador and many other countries. Others sell supplies like ribbons, vases, and tools. Some vendors even specialize in plants like succulents and cacti. In addition, Many vendors also work closely with florists, event planners, and designers across California and beyond, which helps connect the market to the overall flower industry. Market Operations
The Market opens early and works differently for professionals and the general public. Professional buyers, like florists and event planners, can apply for a badge membership to enter the market during special wholesale hours, usually starting as early as 4:00 a.m.This early start is important because it allows professionals to choose the freshest and highest-quality flowers before the public arrives and items begin to sell out. It also allows them to buy in large amounts for events, shops, or resale. The general public is allowed to enter later in the morning, usually around 8:00 a.m. on weekdays and 6:00 a.m. on Saturdays. There is a small entrance fee for the public, about $2 per person on weekdays and $1 on Saturdays, and this fee usually allows access to both major markets. By the time the public enters, some of the best products may already be sold, but there is still a wide variety available at lower prices than most flower shops. Hours of Operation
Monday – Thursday: 5:00 AM – 12:00 PM. Friday: 5:00 AM – 2:00 PM. Saturday: 5:00 AM (or 6:00 AM for the public) – 2:00 PM. Sunday: Closed. Individual vendors may close at their own discretion, sometimes earlier than the official market close time Pricing and payments
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