computer science

Marketecture

Marketecture is a computer science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Marketecture rather than just read about it. In short: Marchitecture (or marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of digital architecture, especially software, intended to explain how the software works to stakeholders, investors, and other individuals who may not be as technical or familiar with the software.

Key takeaways

Marketecture belongs to computer science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Marketecture to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Marketecture from memory before moving on to harder problems.

Reference excerpt

Marchitecture (or marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of digital architecture, especially software, intended to explain how the software works to stakeholders, investors, and other individuals who may not be as technical or familiar with the software. The term marketecture is also used in the context of an abstract description of a complex system, such as a distributed software system, for the purpose of discussion and analysis. In his book Essential Software Architecture, Ian Gorton describes it as

[A marketecture] is one page, typically informal depiction of the system's structure and interactions. It shows the major components, their relationships and has a few well chosen labels and text boxes that portray the design philosophies embodied in the architecture. A marketecture is an excellent vehicle for facilitating discussion by stakeholders during design, build, review, and of course the sales process. It's easy to understand and explain, and serves as a starting point for deeper analysis.

References

External links Marketecture definition Archived 2014-07-18 at the Wayback Machine from Word Spy Software Architecture: The Difference between Marketecture and Tarchitecture (sample chapter) from Beyond Software Architecture: Creating and Sustaining Winning Solutions (ISBN 9780201775945) by Luke Hohmann Essential Software Architecture (ISBN 3540287132) by Ian Gorton Architecture Marchitecture

Worked examples

Example 1 — a first encounter with Marketecture

Start with the simplest possible case. Write down what Marketecture claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In computer science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Marketecture before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Marketecture ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Marketecture

In research: Marketecture appears in computer science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Marketecture in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Marketecture is common in secondary-school and first-year university syllabi. It links to neighbouring topics Computer engineering stubs, Promotion and marketing communications, Software architecture, so understanding it makes those chapters shorter.
In everyday life: Look for Marketecture outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

Affiliate

Preply — study more efficiently by working with a personal tutor. 50% off.

How to study Marketecture in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Marketecture means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Marketecture out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Marketecture in simple terms?

Why does Marketecture matter?

Because it connects several computer science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Marketecture?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Marketecture.