Meat & Livestock Australia (M&LA) is an independent company which regulates standards for meat and livestock management in Australian and international markets. Headquartered in North Sydney, Australia; M&LA works closely with the Australian government, and the meat and livestock industries. M&LA has numerous roles across the financial, public and research sectors. The M&LA corporate group conducts research and offers marketing services to meat producers, government bodies and market analysts alike. Forums and events are also run by M&LA aim to provide producers with the opportunity to engage with other participants in the supply chain.
The M&LA corporate group is led by Meat and Livestock Limited (M&LA Ltd.), which is the parent company of two subsidiaries that have diverse roles in the meat and livestock industry. The Integrity System Company (ISC) and the MLA Donor Company (MDC) are wholly owned subsidiaries of M&LA. Numerous studies into Australia's livestock production and marketing are funded or operated by M&LA. The corporate group also participates in environmental initiatives alongside government authorities and other research bodies, which aim to address the contribution of the livestock industry to climate change in Australia. In its research and data analysis capacity, M&LA generates the Eastern Young Cattle Indicator (EYCI) and supports the implementation of Meat Standards Australia (MSA) in the Australian meat industry. M&LA also conducts educational programs regarding the production and consumption of red meat. Statutory obligations which have been imposed upon M&LA by the Australian government, require the corporate group to undergo regular independent reviews of its performance and efficiency. Marketing campaigns are produced by M&LA to promote red meat consumption; however, many advertisements have been subject to criticism, regarding cultural appropriation and discrimination allegations. The Coronavirus (COVID-19) outbreak has disrupted economic markets and production globally. The COVID-19 pandemic has also impacted the revenue of the M&LA corporate group. In the 2019–20 financial year, M&LA produced an overall revenue of A$269.7 million. M&LA experienced a 0.1% drop in revenue compared to the 2018–19 financial year, in which the corporate group accumulated a total revenue of A$269.9 million.
History The M&LA group was created following the merger of Australian Meat and Livestock Corporation (AMLC) and Meat Research Corporation (MRC) which allowed for the privatisation of these government bodies in 1998. The M&LA corporate group was made responsible for the research and development functions of AMLC and the MRC goal to providing production support.
Meat and Livestock Australia Limited Established in 1998, Meat and Livestock Limited (M&LA Ltd.) is an unlisted public company limited by guarantee. M&LA Ltd. consists of 333 employees as of 2020 and receives funding in the form of transaction levies. M&LA has been declared to be an 'industry body' under the Australian Meat and Live‑stock Industry Act 1997, which allows M&LA to collect such levies. A levy fee applies to animals or carcasses sold domestically or internationally by Australian producers under the Primary Industries (Excise) Levies Act 1999. This act outlines the circumstances in which producers are required to pay levies and provides the differing levy rates which apply to meat and livestock, including cattle, pigs and chickens. As of 2020, 47,500 Australian meat producers held a majority of shareholdings in M&LA, which has given the company the status of being producer-owned. Livestock exporters and processors also fund M&LA Ltd. through the levies paid under contract. M&LA Ltd. primarily conducts research and offers marketing services on behalf of the M&LA organisation. The 'Australian Beef. The Greatest!' marketing campaign which was launched in 2017, strives to increase consumer engagement with the red meat industry and promote consumption by providing recipes which incorporate beef. This company is also involved in encouraging international consumption of red meat through promotional competitions. In 2005, M&LA Ltd. launched a campaign in collaboration with Co-op Islami to promote red meat consumption by families in the United Arab Emirates. The prize of the competition consisted of four tickets to Australia and a guided tour of Australian farms and processing facilities which adhere to Halal principles.
Subsidiaries
Integrity Systems Company
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