The Melbourne Convention and Exhibition Centre (MCEC), colloquially referred to as Jeff's Shed, is a group of three adjacent buildings next to the Yarra River in South Wharf, an inner-city suburb of Melbourne, Victoria, Australia. The venues are owned and operated by the Melbourne Convention and Exhibition Trust. Following the opening of its expansion in 2018, Melbourne Convention and Exhibition Centre regained the status as being the largest convention and exhibition venue in Australia and one of the largest spaces in the Southern Hemisphere. The total size of the MCEC is 70,000 square metres. The venue consists of 63 meeting rooms, outdoor courtyard spaces, a Plenary that can be divided into three self-contained acoustically separate theatres, the Goldfields Theatre a 9,000 square metre multi-purpose event space with a retractable 1,000-seat theatre and 39,000 square metres of pillarless exhibition space. In 2017/18, 1,124 events were held at MCEC. These events attracted 950,385 delegates, including 23 international conventions involving 28,750 delegates and 34 national conventions which attracted 38,626 delegates. In 2018/19, the MCEC contributed more than $1.10 billion in economic impact to the state of Victoria.
Management The Melbourne Exhibition Centre Trust (MCET) was created in August 1994 with the responsibility of overseeing the construction and development of the Melbourne Exhibition Centre. In February 1997, the Melbourne Convention and Exhibition Trust began, replacing the previous trust with the added scope of the Melbourne Convention Centre, formerly called the World Congress Centre Melbourne. In August 1997, the Melbourne Convention and Exhibition Trust became owner and venue manager of both the Melbourne Exhibition Centre and the Melbourne Convention Centre. On 28 August 2002, the Trust was appointed the Committee of Management of the Yarra River Maritime Reserve. The reserve is inclusive of the land and historic sheds located on the south bank of the Yarra River between Grimes Bridge and the Melbourne Maritime Museum. This appointment was revoked in June 2006 as part of the land consolidation process necessary for the development of the Melbourne Convention Centre and associated works referred to below. In May 2022, the Victorian Government announced that MCET would be the venue operator for a new convention and event centre in Geelong, due to open in 2026. In August 2024, the entity was renamed to the Victorian Convention and Event Trust, reflecting an expanded role as the operator of two Victorian venues, MCEC and Nyaal Banyul. The Victorian Convention and Event Trust is also responsible for managing and promoting the use of the Royal Exhibition Building in the Carlton Gardens. As a government-owned Trust, the Victorian Convention and Event Trust is responsible to the Minister for Tourism (4), Sport and Major Events.
History
Melbourne Exhibition Centre The Melbourne Exhibition Centre was opened on 14 February 1996 and is known colloquially as "Jeff's Shed" after the then Victorian Premier, Jeff Kennett. The building was designed by Denton Corker Marshall, an architectural firm responsible for many of Melbourne's larger buildings through the early 1990s, and features their characteristic "blade" entrance. The building was originally intended to be used by the Melbourne Museum but Jeff Kennett intervened during construction to have the building used as an exhibition centre. In 1998 a covered footbridge was erected between the Exhibition and Convention centres, parallel to the Spencer Street Bridge.
The building has become an icon in Melbourne due to the main entrance marked by a prominent tilted metal blade supported by a pair of yellow sticks in combination with the 450 metre urban verandah, parallel to the internal concourse, supported by a forest of smaller sticks. The verandah and the new riverside park make a major contribution to the public realm of the city.
Melbourne Convention Centre The former Convention Centre on the Flinders Street side of the Yarra River was opened in May 1990 and has hosted thousands of conventions and meetings. The current Melbourne Convention Centre, on land adjacent to the Exhibition Centre, was opened on 5 June 2009. At a cost of A$1 billion, the development consists of a 5541-seat Plenary Hall that can be divided into three separate theatres, a grand banquet room as well as a hotel, office, residential and retail space. It was developed by a consortium led by Multiplex and Plenary Group and designed by Larry Oltmanns. The centre uses a range of features in order to achieve a 6 Star Green Star environmental rating and to become the first convention centre in the world with that rating. The architects for the development were NH Architecture and Woods Bagot.
Expansion On 5 May 2015, the Victorian State Government announced $205 million for the expansion of Melbourne Convention and Exhibition Centre in the 2015/16 State Budget. This project commenced in May 2016 and opened on 1 July 2018. The 20,000-square-metre expansion includes 9,000 square metres of exhibition space plus additional flexible, multi-purpose event space, 1,000-seat theatre, multiple meeting rooms, a banquet room and a café and bar. The building design was a joint venture between architect firms: NH Architecture and Woods Bagot. The expansion is part of a larger South Wharf expansion project by Plenary Group that includes a new 347-room Novotel Melbourne South Wharf and a new 1,150-space multi-level car park – all fully connected and integrated with existing buildings.
Building design and architecture
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