Micro-Star International Co., Ltd. (MSI; Chinese: 微星科技股份有限公司) is a Taiwanese multinational corporation based in New Taipei City, Taiwan. The company designs, develops, and provides computer hardware, related products, and services. Its product lineup includes laptops, desktop computers, motherboard, graphics cards, all-in-one computers, servers, industrial computers, peripherals, and automotive infotainment systems. MSI was founded on August 4, 1986, by Hsu Hsiang (Joseph Hsu), Huang Chin-Ching (Jeans Huang), Lin Wen-Tung (Frank Lin), Yu Hsien-Neng (Kenny Yu), and Lu Chi-Lung (Henry Lu). It is listed on the Taiwan Stock Exchange.
Operations First starting its business in New Taipei City, Taiwan, MSI later expanded into China, setting up its Bao'an plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty services in North America, Central/South America, Asia, Australia and Europe. MSI's offices in Zhonghe District, New Taipei City, Taiwan, serve as the company's headquarters, and house a number of different divisions and services. Manufacturing initially took place at plants in Taiwan, but has been moved elsewhere. Many MSI graphics cards are manufactured at its plant in mainland China. The company has branch offices in the Americas, Europe, Asia, Australia and South Africa. As of 2015, the company has a global presence in over 120 countries. MSI and Syrma SGS announced their collaboration to make laptops in Chennai on January 10, 2025. MSI will transfer technology to Syrma SGS for localized production in India.
Products The company first built its reputation on developing and manufacturing motherboards for computers, and graphics cards. It established its subsidiary FUNTORO in 2008 for the vehicle infotainment market. It provides many computer and tech oriented products including laptops, desktops, monitors, motherboards, graphics cards, power supply units, computer cases and liquid cooler for gamers and content creators, all-in-one PCs, mobile workstations, servers, IPCs, multimedia peripherals, vehicle infotainment, and an autonomous mobility robot. When established in 1986, MSI focused on the design and manufacturing of motherboards and add-on cards. Later that year, it introduced the first over-clockable 286 motherboard. In 1989, MSI introduced its first 486 motherboard; in 1990, its first Socket 7 based motherboard; in 1993, its first 586 motherboard; and in 1995, its Dual Pentium Pro-based motherboard. In 1997, it introduced its Intel Pentium II-based motherboard with Intel MMX Technology, along with its first graphics card product and first barebone product. In 2002, it released its first PC2PC Bluetooth & WLAN motherboard. In 2000, MSI introduced its first set-top box product (MS-5205); in 2003, its first Pen Tablet PC product (PenNote3100); and in 2004, its first Notebook product (M510C). In 2009, MSI introduced its first Ultra Slim Notebook (X320), and first all-in-one PC (AP1900). MSI released their first digital audio player in 2003, in a line named MEGA. In 2008, MSI sponsored Fnatic and dived into the PC gaming market. Its GAMING series features laptops, desktops, motherboards, graphic cards, all-in-one PCs, and gaming peripherals designed for gamers and power users. The company has been a sponsor for a number of eSports teams and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT). The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship. In 2015, MSI teamed up with eye-tracking tech firm Tobii for the creation of eye-tracking gaming laptops. In early 2016, MSI announced a collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experiences. MSI expanded its scope of business into Content Creation in 2018 and demonstrated creator-centric laptops at IFA 2018.
History
In 2003, MSI released the "Mega PC", a shelf stereo computer hybrid with a front panel resembling the former and desktop computer connectors on the rear. In 2017, MSI signed a laptop distribution deal with Mustek. In April of the same year, MSI names certified partners for the creation of an RGB ecosystem with MSI Mystic Light Sync which includes Corsair, SteelSeries, G.Skill, Cooler Master, InWin, Phanteks, and others. Also April 2017, MSI launched "Join the Dragon" team sponsorship program to discover talented eSports teams. They have partnered with ESL for ESL One events in 2018 and became the official partner of ESL One Cologne 2018, one of the biggest events on the Counter-Strike: Global Offensive calendar. MSI sponsored the Method eSports organization in August 2018. MSI partnered with ESL to bring MGA 2018 grand finals to New York. Kazakhstan's AVANGAR won the Championship. MSI and Ubisoft jointly presented Ambient Link (synchronized game lighting) on Assassin's Creed Odyssey and Tom Clancy's The Division 2 in 2019.
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