computer science

Mobli

Mobli is a computer science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Mobli rather than just read about it. In short: Mobli was a social mobile photo and video-sharing website founded by Israeli entrepreneurs and brothers Moshe and Oded Hogeg. As of 2016 the service was shut down and the company placed into bankruptcy.

Key takeaways

Mobli belongs to computer science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Mobli to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Mobli from memory before moving on to harder problems.

Reference excerpt

Mobli was a social mobile photo and video-sharing website founded by Israeli entrepreneurs and brothers Moshe and Oded Hogeg. As of 2016 the service was shut down and the company placed into bankruptcy. The Israel-based company had very high expectations to compete with similarly-purposed rivals Vine and Instagram. but never managed to attain a reliable user base and was shut down in mid-2016.

Design CEO and founder Moshe Hogeg said Mobli's goal is to “make it possible to see what is happening in the world through other people’s eyes.” Mobli's mobile app allows mobile sharing of photos and video recorded on mobile devices to its website where other users can view the content. Users can browse the websites content feeds in real time by location, subject, or uploader. Hogeg compared the service to Instagram saying, “If the substance of Instagram is effects of pictures and shares, we want to offer the option of seeing what is happening at the Eiffel Tower or at Barcelona’s Camp Nou Stadium.” Mobli apps were initially built in HTML5 but this approach was abandoned due to poor performance. The apps were re-built in native code on iOS and Android while dropping support for BlackBerry in favor of Windows Phone. The new apps, also with a re-designed user experience, were slated to roll out in late 2012 starting with its Windows Phone app. A stand-alone search product that emphasizes location, time and relevance was slated to launch in early 2013. The product has an "autotagging" feature that can recognize and identify certain objects from images. Mobli's main revenue stream was on-site advertising.

History Mobli was founded in 2010 by Moshe Hogeg, Oded Hogeg, and Emmanuel Merali. Moshe Hogeg was the chief executive officer, Yossi Shemesh was Vice President - Production and Emmanuel Merali was the chief technology officer. Francis Bea of Digital Trends said Mobli, which he called “[potentially] the YouTube of short-form video,” could succeed in debuting the next generation of Internet personalities with YouTube “beginning to sway under the weight of its own hosted talent.” Mobli found early success in celebrity investors including American actor Leonardo DiCaprio who supposedly invested $4 million in 2011. It was later revealed that DiCaprio's investment was actually less than $10. DiCaprio's social involvement on the site attracted other celebrities.

In May 2012, CEO Hogeg said the company was prioritizing increasing Mobli's installed base on mobile devices from three million to 10 million before focusing on turning a profit. Hogeg planned to experiment with money-making strategies such as selling virtual goods, promoting sponsored posts and displaying targeted advertising. Mobli partnered with Tropfest to host the festival's first Micro Film Festival contest, run by Mobli investor, actor Tobey Maguire, on Mobli's TropfestMicro channel, a channel Mobli calls “a film festival in your pocket.” The contest, announced by Maguire in June at Tropfest Las Vegas, uses the designated Mobli channel as the hub for submitting and viewing short-form videos until deadline in January 2013. The best video, selected by panel, receives $10,000 in winnings and will debut at Tropfest Australia 2013. The Canyons used Mobli in July 2012 to cast the role of Caitlin, a role that went to Lauren Schacher who was one of 125 who submitted auditions using the platform. In July 2012, Mobli announced tennis player Serena Williams had invested an undisclosed amount in Mobli. In September 2012, Mobli was worth an estimated $100–300 million and Mobli said shared content had tripled over the previous two months. A series B venture round of funding to develop its platform and user base brought in $22 million including $20 million from Kazakhstani businessman Kenges Rakishev. Rakishev's funding earned him a spot on Mobli's board. In November 2012, a photo of cyclist and Mobli investor Lance Armstrong relaxing in his trophy room and posted to Mobli by Armstrong accumulated more than 320,000 views in two days making it the most trafficked Mobli post for a 48-hour period. By November 2012, Mobli had received two different acquisition offers. On November 6, 2013, Mobli announced that they raised 60 million dollars from América Móvil the Latin American telco giant led by billionaire Carlos Slim. In June 2015, Mobli launched an image search engine named EyeIn. The feature was discontinued after Instagram blocked Mobli from their API. In May 2016 Mobli laid off its remaining Israel staff, retaining only its staff at its Europe operation. Later that year the company declared bankruptcy and fully closed down.

References

External links Official website Archived 2019-04-30 at the Wayback Machine

Illustrations

Worked examples

Example 1 — a first encounter with Mobli

Start with the simplest possible case. Write down what Mobli claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In computer science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Mobli before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Mobli ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Mobli

In research: Mobli appears in computer science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Mobli in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Mobli is common in secondary-school and first-year university syllabi. It links to neighbouring topics 2010 establishments in New York (state), Android (operating system) software, Companies based in New York City, so understanding it makes those chapters shorter.
In everyday life: Look for Mobli outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Mobli in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Mobli means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Mobli out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Mobli in simple terms?

Why does Mobli matter?

Because it connects several computer science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Mobli?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Mobli.