Movies Anywhere (MA) is a cloud-based digital rights locker and over-the-top streaming platform that allows users to stream and download purchased films, including digital copies redeemed from codes found in home video releases as well as digital purchases from participating services. Movies Anywhere is operated by The Walt Disney Company. The platform provides content from Walt Disney Studios, Sony Pictures, Universal Pictures, Warner Bros. Pictures, and Lionsgate Studios. The system utilizes an internal platform known as KeyChest, which synchronizes content licenses from digital distribution platforms linked to a central user account. Movies Anywhere was first launched on February 25, 2014 as Disney Movies Anywhere (DMA), with content from Disney, Pixar, Marvel, and Star Wars-branded films on iOS with iTunes Store integration. On October 12, 2017, DMA changed its name to the Movies Anywhere brand, with other studios joining Disney in offering their film titles through the platform. The service has since been extended to other platforms and storefronts, including Amazon Video, Google TV (formerly Google Play Movies & TV), and Fandango (formerly FandangoNow and Vudu), along with subscribers of DirecTV, Xfinity, and Verizon Fios TV services. It previously included Microsoft Movies & TV until Microsoft ended its digital video service in 2025. Until July 2019, Movies Anywhere was a competitor to the UltraViolet platform that was deployed by other major film studios; Disney declined to back the platform to promote KeyChest as an alternative. On January 31, 2019, the consortium behind UltraViolet (DECE) announced that it would shut down its services on July 31, 2019. The studios remaining with UltraViolet, including MGM, Paramount Pictures, and Lionsgate, did not move and switch over to Movies Anywhere. Lionsgate would ultimately join the service in June of 2026.
History In 2009, Disney unveiled a rights synchronization platform known as KeyChest, which would allow content purchases via digital distribution platforms to be queried and used to build a centralized library. The company explained that this system would allow "persistent" access to purchased content across multiple digital platforms, including television set-top boxes and mobiles. The platform was viewed as being a competitor to UltraViolet, a competing concept developed by DECE, a consortium containing all other major U.S. film studios but Disney. Disney Movies Anywhere originally launched on February 25, 2014, as an iOS app that allows users to link Disney films purchased on iTunes Store into a unified library with digital copies of Disney films purchased on physical media, so that they can be streamed or downloaded. The user's Apple ID was linked with a Disney account. The app also allowed users to browse through a catalog of Disney films available on iTunes Store, access supplemental content such as interviews and behind-the-scenes footage, and participate in the Disney Movie Rewards program. Walt Disney Studios CTO Jamie Voris explained that the app was designed to provide a "rich, interactive experience" around its content as an alternative to "utilitarian" online stores and that Disney planned to seek additional retail partners for the service in the future. In November 2014, support for Google Play Movies & TV and Vudu was added. In September 2015, support for Amazon Video and Microsoft Movies & TV was added, and DMA apps for Android TV and Roku were also released. In August 2016, Verizon Fios became the first television provider to integrate with DMA, allowing purchases through Fios On Demand to be synced into DMA libraries. In September 2017, DMA ceased support for Microsoft Movies & TV, with future purchases no longer automatically accessible through the linked library.
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