Names of the Serbs and Serbia are terms and other designations referring to general terminology and nomenclature on the Serbs (Serbian: Срби, Srbi, pronounced [sr̩̂bi]) and Serbia (Serbian: Србија/Srbija, pronounced [sř̩bija]). Throughout history, various endonyms and exonyms have been used in reference to ethnic Serbs and their lands. Basic terms, used in Serbian language, were introduced via classical languages (Greek and Latin) into other languages, including English. The process of interlingual transmission began during the early medieval period, and continued up to the modern times, being finalized in major international languages at the beginning of the 20th century.
Etymology The ethnonym is mentioned in the Middle Ages as Cervetiis (Servetiis), gentis (S)urbiorum, Suurbi, Sorabi, Soraborum, Sorabos, Surpe, Sorabici, Sorabiet, Sarbin, Swrbjn, Servians, Sorbi, Sirbia, Sribia, Zirbia, Zribia, Suurbelant, Surbia, Serbulia (or Sorbulia), among others. There exist two prevailing theories on the origin of the ethnonym *Sŕbъ (plur. *Sŕby), one from Proto-Slavic language and another from an Iranian-Sarmatian language. Other derivations like from Old Indic sarbh- ('fight, cut, kill'), sero ('make up, constitute'), and Greek: siro (σιρω, 'repeat') are considered unreliable. The most prominent theory considers it of Proto-Slavic origin. According to Hanna Popowska-Taborska, who also argued native Slavic provenance of the ethnonym, the theory advances a conclusion that the ethnonym has a meaning of a family kinship or alliance, and it is argued by Pavel Jozef Šafárik, Josef Perwolf, Aleksander Brückner, Franz Miklosich, Jan Otrębski, Heinz Schuster-Šewc, Grigory Andreyevich Ilyinsky, J. J. Mikkola, Max Vasmer, Franciszek Sławski among others. German-Sorbian scholar Schuster-Šewc listed the *srъb- / *sьrb- roots in Slavic words meaning "to sip, munch", found in Polish s(i)erbać, Russian serbat', etc., and also cognates in non-Slavic languages, such as Lithuanian suřbti, Middle German sürfen, which all derive from Indo-European onomatopoeic roots *serbh- / *sirbh- / *surbh- meaning "to sip, to breast-feed, to flow". According to him, the basis of the ethnonym lies in "kinship by milk" and "brotherhood in milk" which was widespread in early ethnic groups (between both relatives and non-relatives) and thus carried the secondary meanings of "those who belong to the same family, kinsman"; "member of the same kin, tribe"; and finally an ethnonym (name of a people, nation). According to Vasmer's etymological dictionary, the root *sъrbъ is most probably connected with Russian paserb (пасерб, "stepson") and Ukrainian pryserbytysja (присербитися, "join in") in the meaning of "alliance". Zbigniew Gołąb similarly derived it from Proto-Indo-European in the meaning of "outgrowth, member of the family". Stanisław Rospond derived the denomination of Srb from srbati (cf. sorbo, absorbo), and Proto-Indo-European base *serpłynąć as a possible reference to the humid areas inhabited by the same people, which was also argued by Stanisław Kozierowski. Another theory considers it of Iranian origin. Oleg Trubachyov derived it from Indo-Aryan *sar- (head) and *bai- (to hit), or assumed Scythian form *serv that in Old Indian sarva has a meaning of "all" which has a semantic analogy in Germanic Alemanni. There are also those like J. Nalepa who related the ethnonym of the Serbs and Croats, and Kazimierz Moszyński derived Slavic sьrbъ and Sérboi (Σέρβοι) from Indo-European *ser-v- (to protect) which had an equivalent in classical Scythian language, *хаrv-, from which presumably derived the Slavic ethnonym *хṛvati (Croats). Aleksandar Loma considered that there's "no convincing Slavic etymology" as is probably of an Iranian origin. However, this theory is rejected by some Ukrainian scholars, and Russian linguists like Vyacheslav Ivanov and Vladimir Toporov. Such scholars claim the Serbs are unrelated to the East Slavs and, in their view, the scholarship clearly shows that the origin and meaning of the Serbian ethnonym is distant from the Croatian ethnonym.
Endonym
The earliest mention of the Serbs in the Balkans appears to be from Einhard's Royal Frankish Annals, written in 822 AD, when prince Ljudevit went from his seat at Sisak to the Serbs (believed to have been somewhere in western Bosnia). Einhard mentions "the Serbs, a people that is said to hold a large part of Dalmatia" (Latin: ad Sorabos, quae natio magnam Dalmatiae partem obtinere dicitur). De Administrando Imperio, written by Byzantine emperor Constantine VII in the mid-10th century, tells a version of the early history of the Serbs. He mentions White Serbia (or Boiki), from whence migrated the White Serbs. The emperor contended that their name in the tongue of the Romans means a "servant"; because of which the serbula signifies 'menial shoes', while tzerboulianoi is for those who wear poor man's footwear; and additionally, that the region or town of Servia (Serblia) near Thessaloniki received its name from the Serbs who once lived there. This derivation is false etymology (a paraetymology), and the account's reliability is also disputed. Some scholars argue that the Serb ethnonym is antique. According to this theory, it is connected to the mentions of Tacitus in 50 AD, Pliny the Elder in 77 AD (Naturalis Historia) and Ptolemy in his Geography 2nd century AD, of the Sarmatian tribe of Serboi of the North Caucasus and Lower Volga. Đorđe Branković (1645–1711), in his Chronicles, wrote: "The Serbian name comes from the Savromat name, as Philipp Melanchthon testifies... According to a second version the Serbian name comes from the Sires people who used to live in the Asian part of Scythia. Among the Sires, wool grew in the same way as silk". In 1878, Henry Hoyle Howorth connected Ptolemy's mention of the town of Serbinum (Σέρβινον), modern Gradiška, Bosnia and Herzegovina, to the Serbs, and also found the Serb ethnonym Cervetiis (Servetiis) in the works of Vibius Sequester. In De Bello Gothico Procopius (500-565) uses the name Sporoi as an umbrella term for the Slavic tribes of Antes and Sclaveni, it is however not known whether the Slavs used this designation for themselves or he himself coined the term. It has been theorized by the older generation of scholars that the name is a corruption of the ethnonym Serbs, as Sporoi may be identical with 'Sorpi=Serpi=Serbi' and 'Sclavini'.
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