biology

Neuromanagement

Neuromanagement is a biology topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Neuromanagement rather than just read about it. In short: Neuromanagement uses cognitive neuroscience, among other life science fields, and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management.

Key takeaways

Neuromanagement belongs to biology; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Neuromanagement to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Neuromanagement from memory before moving on to harder problems.

Reference excerpt

Neuromanagement uses cognitive neuroscience, among other life science fields, and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management. This research provides insight into human decision-making and other general social behavior. The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, and neuro-information systems. Neuromanagement was first proposed in 2006 by Professor Qingguo Ma, the director of Neuromanagement Laboratory of Zhejiang University.

Decision neuroscience Decision neuroscience consists of the following aspects:

The neural basis of decision-making and behavioral preferences; the brain activities during decision-making process; decision-making modeling incorporated with the characteristics of brain activities; and the neural basis of game theory and game modeling.

Neuromarketing Neuromarketing derives from research on neural features of consumer behavior. Using neural activity to interpret consumer behavior provides insight into the neural mechanism underlying different consumer decision-making behavior. Marketing experts can then determine what will encourage different consumers to make a purchase and produce appropriate marketing strategy, including general marketing, branding and how these relate to customer loyalty. Neuromarketing research is mainly composed of neuro-consumer behavior, neuro-marketing strategy and neuro-advertising.

Neuro-industrial-engineering The concept of neuro-industrial engineering was conceived by Qingguo Ma. It is an interdisciplinary subject of cognitive neuroscience and industrial engineering. Neuro-IE studies human cognition and uses advanced neuroscience and biofeedback technology to measure physiological responses in order to acquire data for further analysis, which provides insight into people's mental states without subjective consciousness control. Then this data, people's neuro activities with physiological and psychological states in the production process, are applied to operations management to improve processes for workers.

Neuro-Information-Systems (NeuroIS) The concept of NeuroIS was formally proposed at the 2007 International Conference on Information Systems (ICIS). The proposal discussed four major opportunities for the application of cognitive theory, methods and techniques on information system issues, particularly in technology adoption and application, e-commerce and group decision support systems. Subsequently, the study of NeuroIS has been published in MIS Quarterly, Information Systems Research, as well as presented at ICIS and Americas Conference on Information Systems.

Neuro-entrepreneurship This incorporates the interior characteristics of the entrepreneurs to study the neural basis of innovation. More important, neuroentrepreneurship focuses on what if often called the "entrepreneurial mindset" by looking at "what lies beneath" more surface level entrepreneurial thinking such as intentions. Neuroentrepreneurship thus offers new insights into understanding what happens in experiential learning as is essential in entrepreneurship education.

Neuromanagement Lab Neuromanagement Lab was established in 2006 as one of the first labs established in China specialized in researches elucidating the micro-mechanisms of management activities in an interdisciplinary field integrating management science, economics, and cognitive neuroscience. The lab is located at Zhejiang University and equipped with standard cognitive neuroscience and behavioral experiment rooms. The lab has recently focused on researches on interdisciplinary fields including Decision Neuroscience, Neuroeconomics, Neuromanagement, Neural-Industrial Engineering, Neuromarketing, and Social neuroscience. The Lab has undertaken over 30 national, ministerial or provincial-level projects since establishment. The project on Neuromarketing and the project on decision-making (both sponsored by the National Social Science Foundation of China) were the first projects approved in their academic fields. Moreover, the lab has hosted approximately 10 high-level academic symposiums, including the International Conference on Neuromanagement and Neuroeconomics.

References

See also Consumer neuroscience Neuromarketing

Worked examples

Example 1 — a first encounter with Neuromanagement

Start with the simplest possible case. Write down what Neuromanagement claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In biology, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Neuromanagement before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Neuromanagement ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Neuromanagement

In research: Neuromanagement appears in biology research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Neuromanagement in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Neuromanagement is common in secondary-school and first-year university syllabi. It links to neighbouring topics Behavioral economics, Cognitive psychology, Neuroeconomics, so understanding it makes those chapters shorter.
In everyday life: Look for Neuromanagement outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Neuromanagement in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Neuromanagement means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Neuromanagement out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Neuromanagement in simple terms?

Why does Neuromanagement matter?

Because it connects several biology ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Neuromanagement?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Neuromanagement.