"No Rules!" (Finnish: Ei Sääntöjä!) is a song by Finnish visual artist Teemu Keisteri, known professionally by his stage name persona, Windows95man. It was written and composed by Henri Piispanen, Jussi Roine, and Keisteri, and released on 16 January 2024 through All Day Entertainment Oy. The song represented Finland in the Eurovision Song Contest 2024, where it placed 19th with 38 points at the grand final.
Background and composition "No Rules" was composed and written by Henri Piispanen, Jussi Roine, and Teemu Keisteri. In interviews, Keisteri has stated that the song spreads a message that advocates to not "take everything so seriously", with an intent for Keisteri to be as relaxed as possible while performing the song. In addition, the song title refers to Keisteri's mantra that he has utilized throughout his life. Keisteri has also stated a desire to bring out the Finnish people's nature of being "looney-tunes deep inside". In a Wiwibloggs analysis written by Ruxandra Tudor, they stated that the song represented "the essence of freedom, advocating for unrestrained self-expression and living life to the fullest", defending the singer's right to live their true identity. Keisteri partnered with singer and actor Henri Piispanen after Keisteri needed a singer who was capable to hit higher notes than him. Keisteri and Piispanen were announced to compete in Uuden Musiikin Kilpailu 2024 on 10 January 2024, with the song officially premiering six days later.
Music video and promotion Along the song's premiere, an accompanying music video was released on the same day. To further promote the song, Keisteri announced his intents to participate in various Eurovision pre-parties throughout the months of March and April 2024, including Pre-Party ES on 30 March, the London Eurovision Party on 7 April, Eurovision in Concert on 13 April, and the Nordic Eurovision Party on 14 April.
Critical reception
Finnish media The song has received varying reviews from multiple beat reporters. Helsingin Sanomat's Juuso Määttänen gave a neutral analysis of the song, declaring that the Finnish people decided to "show the middle finger to the [jury]... [and] enter Eurovision with a joke [entry]... however, it is also to the song's credit that it sounded really good".
Eurovision related-and other media ESC Insight's Ben Robertson praised the song and its message, giving compliments to the song's "simplicity" and for being a more "silly" song compared to other songs sent to the Eurovision Song Contest, stating his belief that the contest shouldn't only be serious songs. In a Wiwibloggs review containing several reviews from several critics, the song was rated 4.63 out of 10 points, earning 36th out of 37 songs on the site's annual ranking. Another review conducted by ESC Bubble that contained reviews from a combination of readers and juries rated the song fifth out of the 15 songs in the Eurovision semi-final "No Rules" was in. ESC Beat's Doron Lahav ranked the song 36th overall, writing that the song was "quite weak" and repetitive. Erin Adam of The Scotsman rated the song four out of 10 points, deeming the song to be "a real marmite entry". The BBC's Mark Savage called the song "fatally generic", saying Windows95man was "trying too hard to stand out". Vulture's Jon O'Brien ranked the song 19th out of 37 songs, thinking that it is "much easier on the ear than its predecessor", referring to Käärijä's "Cha Cha Cha". He further wrote that it was "mirroring the classic Eurodance brilliantly parodied last summer by Kyle Gordon", referring to Gordon's "Planet of the Bass".
Eurovision Song Contest
Uuden Musiikin Kilpailu 2024 Finland's broadcaster Yleisradio Oy (Yle) organized a seven-entry competition, Uuden Musiikin Kilpailu 2024 consisting of a singular grand final to select its entrant for the Eurovision Song Contest 2024 on 10 February 2024. The edition was the 13th iteration of the contest. The winner of the final was selected by a 75/25 combination vote of televoting and juries, respectively. Keisteri was revealed to be a competitor in Uuden Musiikin Kilpailu 2024 on 10 January 2024, with the song being announced six days later. The performance featured Keisteri hatching himself from a giant egg made out of denim jeans, with him wearing a retro Microsoft Windows shirt and baseball cap. Main singer of the song, Henri Piispanen, also appears on the top of the egg, wearing jorts. Nearing the end of the performance, Keisteri also gets his own pair of jorts that sprays pyrotechnics. In the grand final, although the song came last in with the jury vote, the song won the televote by a wide margin, earning a combined total of 313 points; 40 more than the runner-up, Sara Siipola's "Paskana". As a result of the victory, the song won rights to represent Finland in the Eurovision Song Contest 2024.
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