Noreena Hertz (born 24 September 1967) is an English academic, economist and bestselling author, who sits on the boards of Mattel, Warner Music Group and Workhuman. She has been Honorary Professor at University College London since 2014 and is based at The UCL Policy Lab. In 2001, The Guardian dubbed her "one of the world's leading young thinkers" In September 2013, Hertz was featured on the cover of Newsweek magazine. Fast Company magazine has named her "one of the most influential economists on the international stage" and observed: "For more than two decades [her] economic predictions have been accurate and ahead of the curve." She describes herself as "a campaigning academic". British media has nicknamed her the "Nigella Lawson of economics".
Early life Hertz is a great-granddaughter of British Chief Rabbi Joseph H. Hertz, and was born and brought up in East Finchley, London. When she was 20 years old, her mother, the fashion designer and feminist activist Leah Hertz, died of cancer. Hertz was a precocious child and began her schooling aged just three years, taking her A-levels at the age of 16. She first attended North London Collegiate School, followed by Westminster School.
Academic career Hertz graduated from University College London in philosophy and economics at the age of 18. She then attended The Wharton School, Philadelphia, where she majored in finance and earned her MBA degree at the age of 23. Hertz then worked for a short period at Triad Artists, a talent agency in Los Angeles, California, where she originally planned to break into the film industry as a producer. Following her stint in the creative industries, Hertz took up a position as a consultant to the World Bank Group working for the International Finance Corporation (IFC) in Saint Petersburg, Russia. Disillusioned by what she perceived as failings in the World Bank's approach to post-Soviet reforms, she quit her post and worked briefly for the European Bank for Reconstruction and Development (EBRD). Of the International Finance Corporation (IFC), she said: "Early on I raised the issue of social safety nets and was quite shocked to see how clearly my concerns were dismissed." Having returned to the UK she studied for a PhD degree in economics and business at King's College, Cambridge. Her Cambridge doctoral thesis, Russian Business Relationships in the Wake of Reform, was published in 1997 by St. Martin's Press. In 2009, Hertz was appointed Professor and chair of Globalisation, Sustainability and Finance at the Duisenberg School of Finance, Amsterdam and Erasmus University, Rotterdam. She is a fellow of the University of Cambridge's Judge Business School. She is Honorary Professor at the UCL Policy Lab University College London.
Published books
The Silent Takeover (2001) In The Silent Takeover: Global Capitalism and the Death of Democracy Hertz warned that unregulated markets, corporate greed, and over-powerful financial institutions would have serious global consequences that would impact most heavily on the ordinary citizen. Hertz received a record six-figure advance from Random House for the book which, in pre-publicity, she promised would "make economics sexy." Although the book became a bestseller, it was not well-received when first published. Francis Beckett, for The Independent, later observed that the book "was lavishly praised and savagely attacked in equal measure" but had nevertheless "launched her as a new sort of thinker - the first prominent British radical left winger to come out of the business schools." Howard Davies, reviewing it for The Guardian, dismissed it as "globaloney", written in "a style beloved of airport-newsstand business books: random statistic piled on borrowed anecdote, larded with a bit of homespun cod philosophy, shaken not stirred." Tariq Ali, for The Independent, called the book "well-intentioned" but "a much milder version [of] three more vigorous North American texts that have already achieved cult status", referring to Naomi Klein's No Logo, Thomas Frank's One Market Under God and Kalle Lasn's Culture Jam. Ali categorised Hertz's book as neoliberal and dismissed the Hertz's positions as third Way anti-capitalism. Ali concluded: "What Hertz really wants is a government that can unite business interests with those of ordinary people - like expecting homoeopathic drops to cure a cancer." Jennifer Szalai, for the New Statesman, wrote that the book was "at best, an anaemic objection to global capitalism" and pointed out: "For anybody who has read anything about corporations beyond their annual reports... the examples in this book are nothing new." Szalai described Hertz's "line of argument" as "a listless string of tired phrases, exposing her apparent ambivalence on the subject". Will Self described the book as "superficially readable" but was critical of Hertz's ideology, calling it "an aggressive questioning of the pernicious status quo, but with only a febrile grasp on any potential solution - what used to be expected of a precocious adolescent, rather than a Cambridge assistant professor entering her mid-thirties." Frank Fitzgibbon, for The Sunday Times, described the book as "well-written, colourful and sometimes entertaining" but ultimately "one long whinge, full of hackneyed observations... like a 212-page Guardian editorial on the venality of politicians, the evils of big business and the right-on credentials of concerned citizens." Responding to the book's advance publicity, which claimed that Hertz would in The Silent Takeover provide "a new and startling take on the way we live now", Fitzgibbon observed: "With the possible exception of a quote from Bhutan's king, Jigme Singye Wangchuck - "gross national happiness is more important than gross national product" - there is nothing in this book that is not already known to anybody with a passing interest in business and current affairs. It has all been said before but, to her credit, Hertz says it with style and with her telegenic looks she should be in demand on the chat-show circuit."
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