Personal care products are a class of consumer products associated hygiene and personal grooming. They are marketed to modern consumers as "minimally necessary" or improving appearance or well-being. They are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification (aesthetically enhance a person's appearance). Pharmaceutical products are not considered personal care products. Most of the personal care products are rinsed off immediately after use, such as shampoos, soaps, toothpastes, shower gels, etc. Some products, such as moisturizers and sunscreens, are designed to remain on the skin for extended protection. The global market size of the personal care products industry is several hundred billion US Dollars (as of early 2020s). As of 2025, it was estimated that the average adult in the United States used a dozen personal care products daily containing over 110 unique ingredients. Further, among those ingredients, different countries have restricted use of different sets, so that, for instance, the European Union has banned inclusion of over 2,400 such ingredients while the United States has banned only 15, as of 2025. Procter & Gamble, L'Oreal, Johnson & Johnson, Unilever, Colgate-Palmolive, Gillette, Avon, Natura & Co, Kimberly-Clark and Shiseido are some of the world-leading companies in personal care products industry.
Description
Personal care products can be categorized according to their function and area of application. These are cleansing products, hair care products, oral care products, sun care products, skin hydrating products, feminine care products, hair removal products, nail care products, eye care products and anal hygiene products.
Cleansing products Cleansing products include hand soaps or bar soaps, shower gels, body washes, facial cleansers, body oils, body lotions, cleansing pads, moist towelettes. They remove dirt, excess oil and other impurities from the surface of the body and improve a person's overall cleanliness. Facial tissues are used to wipe the nasal discharge. Cotton pads are used to remove makeup. Cotton swabs are used to clean outer ear. Bath towels are used to dry up wet areas on the body, face towels are used to dry up wet face. Exfoliating scrubs (loofahs and such) are used for deeper cleansing.
Hair care products These include shampoos, hair conditioners, hair oils and hair treatments, and they are used to cleanse, condition and treat hair so that hair is clean and healthy. Professional hair-care brands, including Dr.Sorbie, produce specialized formulations such as shampoos, conditioners and scalp treatments intended for salon and home use. Scalp massagers promote blood flow in the scalp and scalp serums hydrate and nourish the scalp.
Hair removal products Among hair removal products, there are shaving creams, shaving gels, shaving foams, razors, hair clippers, tweezers, epilators, waxing kits, and hair removal creams (e.g. depilatory creams). These are used to remove unwanted hair from various parts of the body.
Oral care products These are toothpaste, toothbrush, mouthwash, dental floss, water floss, interdental brush, gum massager, gum gel, etc. They are used to maintain oral hygiene, prevent tooth decay and gum disease, and have healthy teeth and gums. Tongue scrapers are used to remove food debris, dead cells and bacteria from the tongue surface. Denture care products are used to clean artificial dentures.
Skin care products These include powders, baby powders, body lotions, hand creams, pomades and facial moisturizers. They are used to hydrate, moisturize, and nourish the skin and keep the skin soft, smooth, and protected. Lip balms keep the lips hydrated.
Sun care products Sun care products include lotions, creams, sprays, gels, oils and sticks that act as a sunscreen or a sunblock. They protect the skin from harmful ultraviolet radiation, and as such prevent sunburn, premature aging, and skin cancer. Prickly heat powders prevent or soothe itchy, bumpy and red heat rashes on the skin due to excess heat. Sunglasses and wide-brimmed sun hats are used to protect the eyes from the sun.
Vulvar and vaginal care products There are many personal care products often involved in taking care of bodily functions related to the vulva and vagina such as menstruation and vaginal discharge.
Menstrual care products
These include menstrual pads, tampons, menstrual cups, and panty liners. They are used for menstrual hygiene and provide comfort, absorption, and protection during menstruation.
Cleansing products These include douches, feminine wipes, and soap. They are meant to cleanse the vulva or vagina. Douches are a fluid used to flush out the inside of the vagina. Feminine wipes are a moist, sometimes scented cloth used to wipe the vulva. Feminine hygiene products that are meant to cleanse may lead to allergic reaction and irritation, as the vagina naturally flushes out bacteria. Many health professionals advise against douching because it can change the balance of vaginal flora and acidity. Research shows that the vagina's features allow it to naturally defend itself from harmful microorganisms. The innate defense mechanisms against vulvovaginal infections encompass the normal vaginal flora, acidic vaginal pH, and vaginal discharge. Resident bacteria play a crucial role in maintaining an acidic pH and outcompeting external pathogens for adhesion to the vaginal mucosa. Additionally, these bacteria defend against pathogens by generating antimicrobial compounds like bacteriocin. In vitro analysis of vaginal fluids from five women demonstrated activity against non-resident bacterial species, including Escherichia coli and Group B Streptococcus. This protection against Group B Streptococcus holds particular significance for pregnant women, as it commonly colonizes the vagina via the gastrointestinal tract, elevating the risk of preterm delivery, neonatal meningitis, and fetal death. Moreover, it may lead to asymptomatic bacteriuria, urinary tract infections, upper genital tract infections, and postpartum endometritis.
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