The physical attractiveness stereotype, commonly known as the "beautiful-is-good" stereotype, is the tendency to assume that physically attractive individuals, coinciding with social beauty standards, also possess other desirable personality traits, such as intelligence, social competence, and morality. The target benefits from what has been coined as "pretty privilege", namely social, economic, and political advantages or benefits. Physical attractiveness can have a significant effect on how people are judged in terms of employment or social opportunities, friendship, sexual behavior, and marriage. The physical attractiveness stereotype will bias an observer's opinions and decisions when comparing people of different attractiveness levels. There is evidence of this stereotype affecting decision making within social settings, but also within the workplace and the judicial system.
History The physical attractiveness stereotype was first formally observed in a study done by Karen Dion, Ellen Berscheid, and Elaine Walster in 1972. The goal of this study was to determine whether physical attractiveness affected how individuals were perceived, specifically whether they were perceived to have more socially desirable personality traits and quality of life. Participants, all university students, were informed that they would be tested on how well they could "read" a person after seeing a single photo of them, where their performance would then be compared to individuals trained in reading body language and other interpersonal skills. The subjects were then given three envelopes that contained a photo of either a male or female near the subjects' age, who the researchers had categorized as either attractive, average, or unattractive. Findings demonstrated that, overall, attractive individuals judged to be more socially desirable, have better job and marital prospects, be better spouses, and have better social, marital and professional lives compared to unattractive individuals. The only dimension that did not realise the same results was parenting, where attractive individuals were not rated higher on the expectation of being a better parent. Hence, this study coined the term "beautiful-is-good".
Related theories and perspectives There are some proposed theoretical underpinnings and evidence for the physical attractiveness stereotype.
Implicit personality theory The implicit personality theory is the unconscious assumptions one makes about another's personality based on their characteristics. These assumptions can be based on other personality traits but in the context of the physical attractiveness stereotype, they are based on physical traits. Using this theory, researchers explain the physical attractiveness stereotype in that attractive physical features are linked with positive assumptions of personality and unattractive physical features are linked with negative assumptions of personality. These unconscious linkages can explain why those seen as more physically attractive are treated and perceived differently. However, this theory becomes inaccurate when individuals make assumptions based on pre-conceived judgements they believe make sense without applying them to real-world circumstances. One prevalent study conducted a meta-analysis which used the implicit personality theory to challenge the “beauty-is-good” theory. The study found that the traits associated with attractiveness were only remarkably strong for social competence (e.g., sociability, popularity), whereas people also tended to view them as more vain and less modest. With evidence finding that the “beauty-is-good” theory was not one-dimensional, using the implicit personality framework was argued to be most appropriate, encouraging the context-dependent nature and complexity of the physically attractive stereotype to be acknowledged.
Evolution The principle of evolutionary biology is that, in case of genetic variation within a population in a characteristic, the form which improves the individual's chance of survival and reproduction will be selected over other forms and becomes more frequent within the population. Evolutionary psychologists suggest that the physical attractiveness stereotype has evolved for individuals to assess potential mates and reproductive partners and as a means to assess our status ranking among same-sex members. The reproductive strategy of women and men differ; however, both include advertising to potential mates and competing with same-sex members to demonstrate one's value. Attractiveness or beauty is the display of these traits and one of the most important predictors of reproductive success. Physical attractiveness may have evolved as a signal of good health, fitness, and genetic quality. Certain physical features, including symmetry, clear skin, and waist-to-hip ratio, signal reproductive health. Individuals with these features are perceived as more attractive because they possess genes which they could pass on to the next generation. The physical attractiveness stereotype may have also evolved as a result of natural selection. Attractive individuals may have a greater chance of mating and passing on desirable traits and are therefore preferred as mates over others based on their physical attractiveness. Physical attractiveness, therefore, provides the target with direct benefits where they gain directly for themselves and their offspring, and indirect benefits whereby the target gains genetic benefits to the offspring.
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