Ponsse Plc (Finnish: Ponsse Oyj) is a company domiciled in Finland that manufactures and markets a range of forestry vehicles and machinery such as forwarders and harvesters. The Ponsse company was established by the forest machine entrepreneur Einari Vidgrén in 1970. As of 2024, Ponsse's machines are used at logging sites in approximately 40 countries, and 74 per cent of the company's net sales come from exports. All machines are manufactured in the company's birthplace in Vieremä. Ponsse Group employs more than 2,000 people in 12 countries, and the company's shares are quoted on the NASDAQ OMX Nordic List.
History
1970s – Early years Entrepreneur Einari Vidgrén receives encouraging feedback on machines he has built. He decides to set up a forest machine factory in Vieremä. However, help is required by the municipality of Vieremä in order to finance the project. A meeting is held by the municipal council, and they vote on the matter. The council approves the proposal with a majority of a single vote. The work is completed by the end of 1970, and Ponsse Plc is established as a result. In 1971, Vidgrén places an ad in the Helsingin Sanomat news paper in order to recruit an engineer for the factory. An application by Jouko Kelppe, a young engineer from Salo, attracts the most attention. Kelppe is hired to be the first ever engineer in the history of Ponsse. The manufacturing of the first machine is started in the spring of 1971. A forest machine contractor Eero Vainikainen is in the process of purchasing a Volvo or Valmet machine. However, after strong persuasion and visiting the Ponsse factory, he decides to buy the first ever Ponsse machine. The machine is driven out of the factory by Vidgrén in the autumn of 1971. Ponsse premieres in the international markets in 1974. A massive storm hits Germany, and a large number of foreign equipment is needed for harvesting the trees felled by the storm. Vidgrén hears that the job is well compensated, and sets out to Germany, accompanied by Finnish loggers and a Ponsse machine.
1980s – Growth and innovation, Ponsse is sold Mechanized harvesting is increasing worldwide, and heavy machinery is becoming a talking point. The public demands lighter and more eco-friendly machines. Ponsse releases a new model S 15 forwarder in 1983. The machine is highly advanced at the time, as it is lighter but is still able to carry heavy loads, as well as function on soil with poor bearing capacity. Vidgrén is not satisfied with the grapples, or harvester heads, used in Ponsse machines. He wants Ponsse to make their own harvester heads. The first product, H520 is not completely trouble-free, and causes many problems for the company. Learning from these mistakes, a new model called H60 is released at the end of 1985. This marks an important step in the expansion of the product family. On 16 December 1988, Ponsse's entire share capital is transferred to the industrial company called Interpolator Oy, a part of SKOP Group. This makes Ponsse a part of Norcar Group, along with some earlier acquisitions. Vidgrén becomes a board member of Norcar Group, and his brother, Esa Vidgrén, is appointed as the managing director of Ponsse Plc.
1990s – Globalization, Einari Vidgrén buys Ponsse back The computerized Kajaani 2000 loader control system represents the latest trend in the product development of forest machine control systems. In 1992, Ponsse releases two new machines, the HS10 harvester and the S10 forwarder. Einari Vidgrén receives the Finnish National Inventor Prize awarded by the Ministry of Trade and Industry, in recognition of his persistent work in the forest machine development. A group of investors led by Vidgrén purchase Ponsse back from SKOP Group in February 1993. Kajaanin Automatiikka Ky, a company manufacturing information systems in Kajaani, is merged with Ponsse. As a result, Ponsse Opti is launched. Ponsse becomes the first forest machine manufacturer in the world to introduce a PC-based measuring device system in their machines. As a result, Ponsse is rewarded with an ISO 9000 certification, the first forest machine manufacturer to do so. The expansion continues, as the first subsidiary, Ponsse AB, is established in Västerås, Sweden, in 1994. As the globalization increases, and Ponsse is getting attention from the international markets, subsidiaries are established also in the United States, France, and United Kingdom. A corporate development also happens, when the public quotation of Ponsse Plc shares on the Helsinki Stock Exchange begins in 1995. Two new harvester models are released in 1996, Ergo HS16 and Cobra HS10.
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