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Positioning theory

Positioning theory is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Positioning theory rather than just read about it. In short: Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others. The theory describes malleable roles and storylines that determine the bou…

Positioning theory — main illustration
Positioning theory — illustration

Key takeaways

  • Positioning theory belongs to science; place it in that map before memorising details.
  • Learn the definition first, then one example that makes the definition concrete.
  • Connect Positioning theory to a quantity you can measure, compute or draw — that is where exam questions come from.
  • Reproduce the core statement of Positioning theory from memory before moving on to harder problems.

Reference excerpt

Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others. The theory describes malleable roles and storylines that determine the boundaries of future acts and the meanings of what people say and do. The theory expands upon the work of psychologist Lev Vygotsky, especially his theory of zone of proximal development (ZPD). It emphasizes the interdependence of positions, speech and other acts, and storylines that arise from them; a change in any one aspect affects the other two. The theory provides a framework to understand a person's specific behavior by considering social, individual, and moral factors. There are three orders of positioning based on how positions are assumed: first-, second- and third-order positioning. Positioning can also be classified into various types depending on the specifics of the situation; these include self, other, tacit, intentional, interactive, reflexive, moral, personal, indirect, and malignant positioning. Positioning theory originated in the 1990s from Positioning: the discursive production of selves, which looked to solve a problem that arose "out of a discussion about the problems inherent in the use of the concept of role in developing a social psychology of selfhood". Since its inception, Positioning theory has been developed further with contributions from Bronwyn Davies, Rom Harré, Luk Van Langenhove, and Fathali Moghaddam. The theory has provided a structure for social discourse analysis, and it has been used to study various social situations. Its application has extended into fields such as education, anthropology, communication, and political science.

Overview Positioning theory provides a framework to comprehend why individuals choose to act with one specific behavior or a narrowed set of behaviors out of the many possible behaviors before them. "Positions" are a collection of specific beliefs that individuals have in context of rights, duties and obligations. They are open to change (compared to "roles" which are fixed) and constitute a basic foundation in helping an individual determine how to behave in a certain way. "Positioning" pertains to the mechanisms by which roles are assigned, appropriated or denied; it also involves the forms in which individuals build themselves and others through discursive activities, such as oral and written expression, usage of language, speech, and other actions based on normative and moral systems. The opportunities for people to act depend on numerous other people. In order to perform tasks, individuals use their own cognitive capabilities as well as the capabilities of others. Researchers have studied the narratives used by individuals to position themselves and others. These studies specifically look at how positions are assumed by individuals (for themselves and others) based on their interpretation of "rights" (what a person is owed by others) and "duties" (what a person owes to others). The theory involves conventions of speech and action that are changeable, questionable, and short-lived. This is in contrast to role theory, in which roles are relatively fixed and static. The theory can be used to investigate how an individual constructs their story, and therein their sense of self, the social acts (including speech) represented in and through their story, and the positions that they reveal.

Relation to Lev Vygotsky's theories

Rom Harré and Fathali Moghaddam suggest that positioning theory adds to the work of earlier theorists like Lev Vygotsky. Positioning theory is explicitly consistent with Vygotskian approaches to learning and teaching, and is applicable to educational research with its emphasis on individual and social attributes. Vygotsky theorized that positive social support can lead to an individual attaining higher mental functioning. In Vygotsky's zone of proximal development (ZPD), a learner can increase their performance on tasks when given support by adults or when collaborating with their peers. Harré and Moghaddam explain that positioning theory can fill the "gap" in Vygotsky's work by emphasizing the variability of positions that come about in a group that might be supporting that learner. Positioning theory highlights the individual and knowledge of the participants in the education context. In such contexts, role and position can seem to overlap and many see positioning as another way of explaining someone's role. The constructs are quite different, as a role is static and a position changes depending on the context. Davies and Harré explain this difference with an example of the role of a "mother". There is a general understanding of the role that a mother plays in someone's life, but what is missing is the internalized understanding of "mother" to each individual person that plays that role. That is, each person has a unique lived experience that affects his or her position. One may anticipate becoming a mother, or one may never be in this position. Additionally, the person could have a strong or poor relationship with their own mother. There is a history of narratives out of each lived experience that determine one's position towards the idea of "mother". This can be applied in educational contexts when looking at the difference between the "role" of a teacher as opposed to the "position" of a teacher.

Individual and social attributes

The positioning triangle

A diagram can be used to explain the social significance of positioning acts. All corners of the triangle are intertwined; in other words, if one part of the triangle changes, then the other parts change (e.g., changing the storyline would affect both the position and speech-act). Harré and Luk Van Langenhove explain that what people can do is a function of "the capacities of people to do certain things", "the restrictions imposed upon people to do certain things", and "the intentions that people have to do certain things."

… excerpt ends here. Continue reading the full article.

Illustrations

Positioning theory: Positioning triangle adapted from Van Langenhove & Harré (1999a p.18)[12]
Positioning triangle adapted from Van Langenhove & Harré (1999a p.18)[12]

Worked examples

Example 1 — a first encounter with Positioning theory

Start with the simplest possible case. Write down what Positioning theory claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Positioning theory before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Positioning theory ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Positioning theory

In research
Positioning theory appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry
Engineering practice reuses Positioning theory in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom
Positioning theory is common in secondary-school and first-year university syllabi. It links to neighbouring topics Behavioral concepts, Interpersonal communication, Social constructionism, so understanding it makes those chapters shorter.
In everyday life
Look for Positioning theory outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Positioning theory in 20 minutes

  1. Read the reference excerpt below once, without taking notes.
  2. Close the page and write down what Positioning theory means in your own words.
  3. Compare your version with the excerpt and mark what you missed.
  4. Work through the three examples above with pen and paper.
  5. Explain Positioning theory out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Positioning theory in simple terms?

Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are ass…

Why does Positioning theory matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Positioning theory?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Positioning theory.

Tags

  • Behavioral concepts
  • Interpersonal communication
  • Social constructionism

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