science

Produce Marketing Association

Produce Marketing Association is a science topic covered in the lgStudy science library. This page brings together a partial reference excerpt, illustrations, worked examples, real-world applications and a short study plan, so you can understand Produce Marketing Association rather than just read about it. In short: The Produce Marketing Association (PMA) is a global trade association whose 2200 members represent the full supply chain of the produce and mass-market floral industry, from seed producer to supermarket or foodservice outlet. It was founded in 1949.

Key takeaways

Produce Marketing Association belongs to science; place it in that map before memorising details.
Learn the definition first, then one example that makes the definition concrete.
Connect Produce Marketing Association to a quantity you can measure, compute or draw — that is where exam questions come from.
Reproduce the core statement of Produce Marketing Association from memory before moving on to harder problems.

Reference excerpt

The Produce Marketing Association (PMA) is a global trade association whose 2200 members represent the full supply chain of the produce and mass-market floral industry, from seed producer to supermarket or foodservice outlet. It was founded in 1949. Cathy Burns serves as the current CEO. PMA sponsors an annual convention and exposition called Fresh Summit. PMA has 2,900-member companies in 54 countries. The company focuses on the following member needs: Demand Creation, Global Connections, Science & Technology, Industry Talent and Sustainability.

History Formed in 1949 during the inaugural National Conference on Prepackaging, PMA (then Produce Prepackaging Association) was led by Paul B. Dickman and aimed to revolutionize the produce industry by delivering member networking and educational opportunities. In 1958, official headquarters moved from New York to Newark, Delaware, with Robert Carey as Executive Secretary. This marks a turning point for the organization. The organization officially changed its name to Produce Marketing Association in 1970. This is when PMA created three operating divisions to address increasing member demand for services: retailer, producer, and distributor. In 1974, PMA joined the floral industry by forming the Floral Marketing Division to represent mass-market floral members. The Produce Electronic Identification Board (PEIB) was created by PMA in 1987 to administer standardized Price Look-Up (PLU) codes. The following year, in 1988, PMA joined with United Fresh & Vegetable Association to establish the Center for Produce Quality. In 1989, Bob Carey became President of PMA after three decades of service to the association. PMA.com was launched in 1995, establishing the association as an online destination for produce industry members. By taking advantage of new communications technologies to connect to members worldwide, the association could now provide 24-hour access to information and create a virtual trade show. In 1996, Bryan Silbermann succeeded Bob Carey as president and CEO. During his time with PMA Bryan Silbermann helped standardize PLU/UPC codes, spearheaded the Produce Traceability Initiative (PTI), began the import-export committee that became the International Trade Committee to Global Strategy and Development committees. Silbermann also helped institute the Produce for Better Health (PBH) program, FNV, Center for Produce Quality, Center for Produce Safety and Partnership for Food Safety Education, along with many other achievements during his time with PMA. In 2017, Cathy Burns succeeded Bryan Silbermann as PMA's CEO.

Programs and initiatives PMA initiated the Pack Family/Career Pathways Program in 2004, which would later be renamed the Center for Growing Talent. In 2021, it was announced that the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) reached an agreement to under the name of the International Fresh Produce Association.

References

Worked examples

Example 1 — a first encounter with Produce Marketing Association

Start with the simplest possible case. Write down what Produce Marketing Association claims or describes in one sentence, then invent the smallest concrete situation in which that sentence is true. In science, the smallest case is usually a single object, a single equation or a single measurement. Check that every symbol or term in your sentence has a meaning in that case.

Example 2 — changing one variable

Take the situation from Example 1 and change exactly one quantity: double it, halve it, or set it to zero. Predict what should happen to Produce Marketing Association before you calculate. Comparing your prediction with the result is the fastest way to find out whether you understand the idea or only the words.

Example 3 — an exam-style question

Typical questions about Produce Marketing Association ask you to (a) state it precisely, (b) apply it to given data, and (c) explain a limitation. Practise writing all three answers in under five minutes; the third part is what separates a full-mark answer from an average one.

Applications of Produce Marketing Association

In research: Produce Marketing Association appears in science research whenever the underlying quantities have to be modelled precisely. Papers usually cite it as a starting assumption and then explore where it breaks down.
In technology and industry: Engineering practice reuses Produce Marketing Association in design rules, simulations and safety margins. Knowing the idea lets you read a specification sheet and understand why the numbers look the way they do.
In the classroom: Produce Marketing Association is common in secondary-school and first-year university syllabi. It links to neighbouring topics Business organizations based in the United States, Floral industry, Floral organizations, so understanding it makes those chapters shorter.
In everyday life: Look for Produce Marketing Association outside the textbook — in sport, cooking, traffic, electronics or the sky above you. An example you found yourself is remembered far longer than one you were given.

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How to study Produce Marketing Association in 20 minutes

Read the reference excerpt below once, without taking notes.
Close the page and write down what Produce Marketing Association means in your own words.
Compare your version with the excerpt and mark what you missed.
Work through the three examples above with pen and paper.
Explain Produce Marketing Association out loud to somebody else — or to Teacher Smith in the lgStudy chat.

Frequently asked questions

What is Produce Marketing Association in simple terms?

Why does Produce Marketing Association matter?

Because it connects several science ideas at once: it gives you a definition you can apply, a quantity you can calculate, and a way to check whether a result is plausible.

How should I study Produce Marketing Association?

Read the excerpt, restate it from memory, then work through the examples and applications listed on this page. The five-step study plan above takes about twenty minutes.

What does this page cover?

It gives you a compact reference excerpt plus original lgStudy explanations, examples, applications and study material on Produce Marketing Association.