The promotion of Standard Chinese, abbreviated as Tuipu (推普), is a campaign by the government of the People's Republic of China, with the stated goal being to facilitate easier communication throughout the country, which has historically spoken many mutually unintelligible varieties of Chinese, as well as non-Sinitic languages. Currently, the promotion of Standard Chinese is organized by the State Language Work Committee, a regulatory agency within the Chinese government. These efforts aim to promote the social application of Putonghua, defined as the language with "Beijing pronunciation as the standard pronunciation, Northern dialects as the foundational dialect, and exemplary modern vernacular Chinese writings as the grammatical norm." Initially, the campaign intended to prepare for the complete abolition of Chinese characters in favor of implementing a romanization of Chinese writing system (Pinyin) as part of a broader "script reform." However, the focus shifted to the promotion of simplified Chinese characters and Pinyin instead. Currently, the promotion of Putonghua is overseen by the State Language Commission (SLC). At present, broadcast and television media on the mainland generally use Putonghua as the standard reporting language. While Putonghua has become mainstream, there have been calls for the preservation of regional dialects. The government acknowledges that dialects are valuable cultural assets but maintains that this recognition does not conflict with the implementation of policies and measures related to Standard Chinese promotion.
Overall regulations and policies
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The government of the People's Republic of China bases its efforts to promote Putonghua on constitutional principles and specific legislation such as the "Law on the Standard Spoken and Written Chinese Language".
Official perspective According to the official stance of the People's Republic of China, the promotion of Putonghua has significantly contributed to economic, educational, and cultural development, as well as to social progress, achieving substantial accomplishments. China aims to achieve the preliminary popularization of Putonghua nationwide.
This official position has drawn attention and debate from various quarters.
Implementation measures
Putonghua Proficiency Test
To support the promotion of Putonghua, the government introduced the Putonghua Proficiency Test (Putonghua Shuiping Ceshi, PSC). This test is overseen by the National Putonghua Proficiency Testing Committee and implemented by relevant provincial and municipal organizations.
Media promotion Between 2000 and 2014, the National Radio and Television Administration (NRTA) issued multiple directives aimed at limiting and suppressing the use of local dialects in regional broadcast media. This included prohibiting the use of dialects in dubbed films and reducing the airtime for local dialect programs. Outside of a few regions such as Guangdong, Southern Fujian, and Shanghai, the use of local dialects in media was minimal, with strict limitations on broadcast time and range. For example, programs in Shanghainese were restricted to a few radio and television programs, justified by the concern that "the standard of Putonghua was declining, and local dialects were becoming widespread". In July 2009, a spokesperson for NRTA, Zhu Hong, stated that except for regional opera productions, Chinese television dramas should primarily use Putonghua. Dialects and non-standard forms of Putonghua were not to be used, and even the language of prominent characters should adhere to Putonghua. However, in the 2014 TV drama "Deng Xiaoping at History's Crossroads" and the 2021 film "Mao Zedong in Caixi", both Deng Xiaoping and Mao Zedong still spoke in dialects. In the Guangdong Province's Pearl River Delta Economic Zone, during the 1980s, the government specifically allowed local channels such as Southern TV (now Greater Bay Area TV), Pearl River Channel, Guangzhou Broadcasting Network, and Foshan TV to use Cantonese. This decision was driven by the need to compete with Hong Kong's television programs and to strengthen "political propaganda," rather than an effort to preserve or promote local culture, language, or customs.
Putonghua promotion activities Approved by the State Council of China, the third week of September each year is designated as National Putonghua Promotion Week. In addition, various regions hold Putonghua competitions at irregular intervals.
Promotional slogans Various slogans to promote Putonghua are frequently developed across mainland China, with periodic calls for public submissions. However, slogans such as "Don't speak dialects, don't use profanity, be a qualified citizen" have sparked concerns. These slogans can lead the younger generation to develop a biased view, equating the use of Putonghua with being "qualified" or "progressive," which undermines the recognition and cultural value of local dialects and mother tongues. The impact of such perceptions is notably more pronounced in regions using Beijing Mandarin and Jin dialects compared to southern areas.
Accent discrimination
Non-Han Chinese accents Since 2016, the Zhuang accent in Putonghua has been widely mocked, ridiculed, and sensationalized by speakers of standard Putonghua. This phenomenon gained significant attention after a particular segment of a Zhuang-language monologue about heartbreak went viral. The phrase "蓝瘦,香菇" (lán shòu, xiāng gū) was used as a humorous misinterpretation of the phrase "难受想哭" (nán shòu xiǎng kū), meaning "I feel bad and want to cry." The phrase sounds like "lan shou, xiang gu", which is nonsensical in standard Mandarin but became a viral meme.
Local government measures
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