The phrase psychology of previous investment was coined by James Howard Kunstler to describe the sunk costs of the modern urban/suburban lifestyle. It is the reluctance to abandon technologies and standards of urban infrastructure into which humans have already made substantial investments, and is seen as a major contributor to modern energy crises. The term was applied to the reluctance to abandon territories facing sea level rise such as in Florida.
See also Abandonment cost Normalcy bias Optimism bias Ostrich effect Pro-innovation bias Semmelweis reflex Sunk cost fallacy
References
External links The Psychology of Previous Investment - Raise the Hammer PetroCollapse New York Conference; October 5, 2005 - Remarks on the subject from Kunstler's website
