A QR code, short for quick-response code, is a type of two-dimensional matrix barcode invented in 1994 by Masahiro Hara of the Japanese company Denso Wave for labelling automobile parts. It features white ("0") and black ("1") squares within a square grid featuring fiducial markers on the corners, readable by imaging devices like cameras, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both the horizontal and the vertical components of the QR image. Whereas a barcode is a machine-readable optical image that contains information specific to the labeled item, the QR code contains the data for a locator, an identifier, and web tracking. To store data efficiently, QR codes use four standardized modes of encoding: numeric, alphanumeric, byte or binary, and kanji. Compared to standard UPC barcodes, the QR labeling system was applied beyond the automobile industry because of faster reading of the optical image and greater data-storage capacity in applications such as product tracking, item identification, time tracking, document management, and general marketing.
History
The QR code system was invented in 1994, at the Denso Wave automotive products company in Japan. The initial alternating-square design presented by the team of researchers, headed by Masahiro Hara, was influenced by the black counters and the white counters played on a Go board; the pattern of the position detection markers was determined by finding the least-used sequence of alternating black-white areas on printed matter, which was found to be (1:1:3:1:1). The functional purpose of the QR code system was to facilitate keeping track of the types and numbers of automobile parts, by replacing individually-scanned bar-code labels on each box of auto parts with a single label that contained the data of each label. The quadrangular configuration of the QR code system consolidated the data of the various bar-code labels with kanji, kana, and alphanumeric codes printed onto a single label.
Adoption
During June 2011, 14 million American mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34. In September 2020, a survey found that 18.8 percent of consumers in the United States and the United Kingdom strongly agreed that they had noticed an increase in QR code use since the then-active COVID-19-related restrictions had begun several months prior. In 2022, 89 million people in the United States scanned a QR code using their mobile devices, up by 26 percent compared to 2020. The majority of QR code users used them to make payments or to access product and menu information. As of 2024, QR codes are used in a broad context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (termed mobile tagging). QR codes may be used to display text to the user, to open a webpage on the user's device, to add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), to connect to a wireless network, or to compose an email or text message. There are many QR code generators available as software or as online tools that are either free or require a paid subscription. The QR code has become one of the most-used types of two-dimensional code.
Standards
Several standards cover the encoding of data as QR codes:
October 1997 – AIM (Association for Automatic Identification and Mobility) International January 1999 – JIS X 0510 June 2000 – ISO/IEC 18004:2000 Information technology – Automatic identification and data capture techniques – Bar code symbology – QR code (now withdrawn) Defines QR code models 1 and 2 symbols. 1 September 2006 – ISO/IEC 18004:2006 Information technology – Automatic identification and data capture techniques – QR Code 2005 bar code symbology specification (now withdrawn) Defines QR code 2005 symbols, an extension of QR code model 2. Does not specify how to read QR code model 1 symbols, or require this for compliance. 1 February 2015 – ISO/IEC 18004:2015 Information – Automatic identification and data capture techniques – QR Code barcode symbology specification (now withdrawn) Renames the QR Code 2005 symbol to QR Code and adds clarification to some procedures and minor corrections. It was withdrawn and updated to 18004:2024 in August 2024, which optimizes encoding efficiency, improves error correction, and refines structured append functionality. May 2022 – ISO/IEC 23941:2022 Information technology – Automatic identification and data capture techniques – Rectangular Micro QR Code (rMQR) bar code symbology specificationDefines the requirements for Micro QR Code. August 2024 – ISO/IEC 18004:2024 Information technology — Automatic identification and data capture techniques — QR code bar code symbology specification At the application layer, there is some variation between most of the implementations. Japan's NTT DoCoMo has established de facto standards for the encoding of URLs, contact information, and several other data types. The open-source "ZXing" project maintains a list of QR code data types.
Uses
QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a Web browser). QR codes have become a focus of advertising strategy to provide a way to access a brand's website more quickly than by manually entering a URL. Beyond mere convenience to the consumer, the importance of this capability is the belief that it increases the conversion rate: the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser's website immediately, whereas a longer and more targeted sales pitch may lose the viewer's interest.
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