React is a media franchise created and owned by React Media, LLC, consisting of several web series centering on a group of individuals reacting to viral videos, fads, video games, film trailers, or music videos.
History
The franchise was launched with the YouTube debut of Kids React in October 2010, and then grew to encompass four more series uploaded on the Fine Brothers' primary YouTube channel, a separate YouTube channel with various reaction-related content, as well as a television series titled React to That. In 2016, the duo announced React World, a program and channel in which they would license the format of their React shows to creators, which led to widespread negative reception from viewers and fellow content creators, as well as confusion about what their format is. This eventually lead to the Fine Brothers removing all videos related to React World, essentially pulling the plug on the React World program.
YouTube series
Kids React Benny and Rafi Fine launched a series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos (Double Rainbow, Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers (and one of the staff members since 2016), off-camera, showing kids ages 4–14 (7–13 as of September 2016, 7–11 as of October 2016) several viral videos or popular YouTubers and having the kids react to the videos. The most popular Kids React episode to date is "Kids React to Gay Marriage", with over 40.2 million views as of September 2, 2018. The popularity of Kids React made it possible for the online series to win a special Emmy Award at the 39th Daytime Emmy Awards in 2012. The Emmy Award, that was given in cooperation with AOL, was awarded to the Fine Brothers for "Best Viral Video Series". After their Emmy win, the brothers explained, "Not a lot has changed [after winning the Emmy] other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can." Videos and YouTube stars that have been reacted to by the kids include Smosh (who later reacted to the kids' reactions), planking and President Obama addressing the death of Osama bin Laden, among several other topics. Kids React has been compared to Kids Say the Darndest Things. In October 2012, the kids of the show were shown videos of the 2012 U.S. presidential debates. Kids React won the Streamy Award for Best Non-Fiction or Reality Series in 2013.
Teens React Due to the popularity of Kids React, The Fine Brothers spawned a spin-off dubbed Teens React on November 17, 2011, with "TEENS REACT TO TWILIGHT". The show has a similar premise to Kids React, however the younger stars are replaced with high school teenagers aged 14–19, some of whom have aged out of the Kids React series. Due to this, the Fine Brothers are able to show more mature and less "kid-friendly" videos such as videos on topics like Toddlers & Tiaras, Rick Perry's Strong commercial, Amanda Todd's death, and the 2012 U.S. presidential debates. Other viral videos and YouTube stars that have been reacted to include Salad Fingers, the Overly Attached Girlfriend, "Gangnam Style", The Hunger Games trailer, Shane Dawson, and One Direction, among other topics. Later on, The Fine Brothers launched a series titled Teens React: Gaming consisting videos of teenagers reacting to popular games such as Mario Kart 64, Flappy Bird, Rocket League, and Five Nights at Freddy's. Teens React launched the career of Lia Marie Johnson, it also featured some "famous" 'reactors' as guest stars, including Lisa Cimorelli, Amy Cimorelli, Lucas Cruikshank (who later appears in YouTubers React), Alex Steele, Jake Short, and Maisie Williams.
Other React series Some other React series produced by React Media include:
Elders React (debuted 2012) YouTubers React (debuted 2012, retitled to Creators React in 2020) Adults React (debuted 2015) Parents React (debuted 2015) College Kids React (debuted 2016)
One-off episodes In April 2014, as an April Fools joke, the Fine Brothers teamed up with Friskies and released Cats React, which went viral. In July 2016 they released another part of Cats React. In August 2014, they released Celebrities React to Viral Videos, and now re-released yearly. In April 2018, in another April Fools joke, they released "Teens React to Nothing" where they showed the teenagers on a blank screen. The following year, they released a sequel, "nothing reacts to teens react to nothing.", which featured the original video being played in an empty studio.
React YouTube channel After creating four individual successful React series on their primary YouTube channel, the Fine Brothers launched a separate YouTube channel in 2014, for reaction-related content, simply dubbed "React". With the intent of running programming five days a week, the channel launched with five series: React Gaming (a Let's Play-style series with real youths from their primary React series), Advice (a series featuring real youths respond to questions from viewers), React Remix (musical remixes of past React footage), People Vs. Foods (originally Kids Vs. Food until 2016) (a series featuring Reactors taste-test "Weird" or international foods), and Lyric Breakdown (a series in which Reactors break down the meaning of various songs). The channel launched with a teenage-focused playthrough of Goat Simulator. From September 18, 2020, to May 31, 2021, the React YouTube channel was retitled to "REPLAY", following the renaming of the main FBE channel to "REACT" in the wake of FBE's distancing from Benny and Rafi Fine as a consequence of the scandal in Summer 2020 that led to many reactors leaving the channel. On June 1, 2021, REPLAY was retitled "PEOPLE VS FOOD" and moved all the non-food videos to REACT.
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