A recommender system, also called a recommendation algorithm, recommendation engine, recommendation platform, or in the context of social media, simply algorithm is a type of information filtering system that suggests items most relevant to a particular user. The value of these systems becomes particularly evident in scenarios where users must select from a large number of options, such as products, media, or content. Major social media platforms, streaming services and e-commerce websites rely on recommender systems that employ machine learning or specialized deep learning models to analyze user behavior and preferences, thereby enabling personalized content feeds for millions of users at any moment. This is key to the business model of some social media companies such as Meta. Typically, the suggestions refer to a variety of decision-making processes, including the selection of a product, musical selection, or online news source to read. The implementation of recommender systems is pervasive, with commonly recognised examples including the generation of playlist for video and music services, the provision of product recommendations for e-commerce platforms, and the recommendation of content on social media platforms and the open web. These systems can operate using a single type of input, such as music, or multiple inputs from diverse platforms, including news, books and search queries. Additionally, popular recommender systems have been developed for specific topics, such as restaurants and online dating services. A content discovery platform is a software recommendation platform that employs recommender system tools. It utilizes user metadata in order to identify and suggest relevant content, whilst reducing ongoing maintenance and development costs. A content discovery platform delivers personalized content to websites, mobile devices, and set-top boxes. A large range of content discovery platforms currently exist for various forms of content ranging from news articles and academic journal articles to television. As operators compete to serve as the gateway to home entertainment, personalized television emerges as a key service differentiator. Academic content discovery has recently become another area of interest, the emergence of numerous companies dedicated to assisting academic researchers in keeping up to date with relevant academic content and facilitating serendipitous discovery of new content.
Overview Recommender systems usually make use of either or both collaborative filtering and content-based filtering, as well as other systems such as knowledge-based systems. Collaborative filtering approaches build a model from a user's past behavior (e.g., items previously purchased or selected and/or numerical ratings given to those items) as well as similar decisions made by other users. This model is then used to predict items (or ratings for items) that the user may have an interest in. Content-based filtering approaches utilize a series of discrete, pre-tagged characteristics of an item in order to recommend additional items with similar properties.
Example The differences between collaborative and content-based filtering can be demonstrated by comparing two early music recommender systems, Last.fm and Pandora Radio.
Last.fm creates a "station" of recommended songs by observing what bands and individual tracks the user has listened to on a regular basis and comparing those against the listening behavior of other users. Last.fm will play tracks that do not appear in the user's library, but are often played by other users with similar interests. As this approach leverages the behavior of users, it is an example of a collaborative filtering technique. Pandora uses the properties of a song or artist (a subset of the 450 attributes provided by the Music Genome Project) to seed a "station" that plays music with similar properties. User feedback is used to refine the station's results, deemphasizing certain attributes when a user "dislikes" a particular song and emphasizing other attributes when a user "likes" a song. This is an example of a content-based approach. Each type of system has its strengths and weaknesses. In the above example, Last.fm requires a large amount of information about a user to make accurate recommendations. This is an example of the cold start problem, and is common in collaborative filtering systems. Whereas Pandora needs very little information to start, it is far more limited in scope (for example, it can only make recommendations that are similar to the original seed).
Alternative implementations Recommender systems are a useful alternative to search algorithms since they help users discover items they might not have found otherwise. Of note, recommender systems are often implemented using search engines indexing non-traditional data. In some cases, like in the Gonzalez v. Google Supreme Court case, may argue that search and recommendation algorithms are different technologies. Recommender systems have been the focus of several granted patents, and there are more than 50 software libraries that support the development of recommender systems including LensKit, RecBole, ReChorus and RecPack.
History Elaine Rich created the first recommender system in 1979, called Grundy. She looked for a way to recommend users books they might like. Her idea was to create a system that asks users specific questions and classifies them into classes of preferences, or "stereotypes", depending on their answers. Depending on users' stereotype membership, they would then get recommendations for books they might like. Another early recommender system, called a "digital bookshelf", was described in a 1990 technical report by Jussi Karlgren at Columbia University,
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